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Master's program

Sales Management | MBA

Expertise in international sales strategies.

Global sales are more important than ever for the growth and success of companies today. In a digital and global economy, it is crucial for sales and key account managers—as well as ambitious young professionals—to tap into new markets and overcome the challenges that come with them.

Sales. Markets. Leadership

Study 100% online.

Learn more & apply here.

About

With the MBA in “Sales Management,” you’ll gain the specialized knowledge and methodological skills you need to succeed in this dynamic environment. This practice-oriented MBA program equips you with the ability to develop and implement targeted sales strategies.

Topics

  • International Marketing
  • E-commerce and Mobile Commerce
  • Digital Marketing
  • Current Trends in Big Data and Artificial Intelligence
  • Change Management

Target Audience

This master’s program is designed for professionals who wish to advance their careers in international sales management. If you’re already working as a sales manager, key account manager, or on a sales team and want to expand your skills, this MBA offers the ideal opportunity. The MBA is also an excellent choice for high-potential sales professionals who wish to focus on tapping into new markets or capitalizing on the opportunities presented by digitalization.

Participants benefit from the instructors' practical expertise and from interactive project work and exercises based on real-world challenges from the industry.

Dr. Astin Malschinger
Program Director

Scope: 120 ECTS credits

Degree: MBA (Master of Business Administration)

Requirements: Admission with prior studies:
Completed bachelor’s degree in a relevant field (at least 180 ECTS) OR an equivalent degree (at least 180 ECTS) from a recognized university | 3 years of verifiable professional experience in the core field or a related field

Admission without prior academic study: High school diploma (e.g., Abitur, Matura) and 5 years of relevant professional experience required

Language: German

Skills

Through the MBA in Sales Management, students acquire the following skills:

Strategic Sales Management

Ability to develop and implement market entry strategies and internationalization plans.

Analytical Skills

Analysis of opportunities and risks in international sales, as well as variances between target and actual sales KPIs, using agile lean management methods.

Marketing and Sales Skills

Knowledge of international marketing, e-commerce, mobile commerce, and digital marketing.

Intercultural Competence

Dealing with different cultures in global markets and leading intercultural sales teams.

Technological Knowledge

Applying the latest developments in big data and artificial intelligence to sales strategies.

Practical Problem-Solving

Conducting interactive project work and exercises based on real-world industry cases. What requirements must be met to be prepared for ongoing change management?

Pricing Strategies

Ability to develop international pricing strategies and align sales organizations with corporate goals.

Events

All dates

Application deadlines

Start
01. Jan. 1970
Online

Partners

The MBA program is offered in cooperation with theE-Learning Group. The E-Learning Group is an expert in online and mobile learning and an experienced provider of comprehensive solutions for flexible digital instruction. It offers high-quality on-demand e-learning for companies, educational institutions, and universities.

Applications for the continuing education courses are submitted through theregistration pageof our partner,E-Learning Group.

Artificial Intelligence in Sales

Change Management in Sales

Digital Sales

International Sales and Marketing

Sales and Organization Leadership

Customer Relationship Management

Master's Thesis

Psychological Sales

Legal Provisions in Sales

Sales Management

Scientific Competencies

News

Are there information sessions about the continuing education programs?

You can find the current dates for our online information sessions on the pages for each training program and in the event overview on our website.

Registration is generally not required. However, you will need an internet connection to participate online. Please always check the instructions for each event.

What continuing education programs can I take at Ferdinand Porsche FERNFH?

At FERNFH, you can take a variety of continuing education courses. You can find an overviewhere.

What are the similarities and differences between a master's degree program and a master's course at FERNFH?

Legal Framework: The principles and many provisions governing the procedures for master’s degree programs are set forth in the University of Applied Sciences Study Act (FHStG); master’s degree programs are explicitly addressed only in a few sections of the FHStG. At FERNFH, however, the study and examination regulations for the programs stipulate that a large portion of the statutory provisions of the FHStG regarding Master’s degree programs also apply by analogy to the Master’s programs.

ECTS: The credit load for master’s programs at FERNFH is 120 ECTS; master’s programs may also comprise fewer ECTS, but no fewer than 90. The 120 ECTS of a master’s program must be completed in 4 semesters / 2 years. For Master’s programs, the distribution of credits may also differ; that is, they may span 3 or more semesters (with fewer than 30 ECTS per semester).

Admission Requirements: Admission to a master’s program requires the completion of a relevant first degree. For master’s programs that generally serve as a career-oriented, supplementary qualification, admission may also be granted under certain circumstances to applicants with a non-academic, post-secondary vocational qualification.

Degree: Both master's degree programs and master's courses lead to an academic master's degree.

Funding & Approval: Master’s programs are approved by the Federal Ministry of Science, Research, and Economy and accredited by the Agency for Quality Assurance and Accreditation Austria (AQ Austria). They are federally funded, meaning students are required to pay tuition fees of €363.36 (plus the ÖH contribution).
Master’s programs are established by FERNFH, and their content is reviewed and approved by the faculty. Program fees are fully financed by students enrolled in the Master’s program; program spots are not federally funded. However, as with the Master’s degree programs, scholarships and financial aid may be available in some cases.

Admission to a doctoral program: A master’s degree qualifies a student to begin a related doctoral program. This right does not apply to graduates of a master’s program. Whether a master’s degree qualifies a student for a doctoral program is determined at the discretion of the universities offering the doctoral program.

Quality Assurance: Once established, both master’s degree programs and master’s courses are subject to the same internal quality assurance processes at FERNFH. The corresponding quality management system is audited every seven years by an international quality assurance agency.

How is the admissions process structured?

The admissions process varies significantly from program to program. In all cases, the first step is to submit a personal online application.

Details on the individual admission procedures for the courses and programs…

What qualifications do I need to enroll in a continuing education program?

You can find detailed information about the admission requirements for continuing education programs at Ferdinand Porsche FERNFHhere.

What scholarships and grants can I apply for?

You can find the latest information on scholarships and grants for continuing education in the Scholarships and Grants section.

All FAQs