master
Business Administration
, and Business Psychology
The Master’s program in Business Administration & Business Psychology trains the leaders and visionaries of tomorrow. Through this interdisciplinary combination, you’ll become an expert in complex business processes and management. Our graduates tackle new challenges with confidence and courage, delivering innovative solutions.
Fostering the sustainable and inclusive development of people and organizations
The economy faces major challenges—and solutions are needed. Digitalization, social change, and new ways of working are transforming companies faster than ever before. Many executives are reaching their limits because economic knowledge and psychological understanding are often still not sufficiently integrated. Only by combining economic and psychological perspectives can we holistically overcome complex challenges.
Do you want to take on this key role and manage and develop both people and organizations in a sustainable and inclusive way?
The Master’s program in Business Administration & Business Psychology addresses this very need, combining expertise in business administration and business psychology with specializations in human resources, marketing, management, business psychology & sustainability, digital transformation, and digital health & environmental management—each of which offers elective courses you can take.
Duration of the program: 4 semesters/120 ECTS
Scope: 120 ECTS credits
Cost: €363.36 per semester plus ÖH membership fee
Requirements: A bachelor's degree in a relevant field or an equivalent degree.
Application period begins: Oct. 1, 2025
Application deadline: May 10, 2026
Language: German
Skills.
Taught through courses such as Business Analysis & Planning, Corporate Finance, Human Resource Strategy, Strategic Marketing, Business Law, Legal Issues for Executives, and many more.
Taught through courses such as Theories of Business Psychology, Decision-Making Psychology, Applied Business Psychology, Organizational Psychology, and many more.
Taught through courses in Counseling, Leadership, Training, and Personal Development
Taught through the courses “Specialized Literature Seminar,” “Theory of Science & Scientific Research,” and “Applied Methods of Empirical Social Research.”
Target Audiences – Is This Degree Program Right for You?
The Master's program in Business Administration & Business Psychology is ideal for:
who want to expand their expertise in diversity and sustainability.
who want to strengthen their interdisciplinary expertise and work at the intersection of business and people.
support companies through transformation processes with in-depth expertise.
who want to develop a deep understanding of their customers and translate that understanding into strategic actions.
(in Business Administration and Business Psychology) who specifically want to prepare themselves for leadership roles.
who want to understand and predict human experience and behavior at work, within organizations, and in economic contexts.
Your Career After College.
With this degree program, you won't just become a leader—you'll become a driving force for sustainable change in the business world.
Develop strategic human resources management concepts and shape the workplace of tomorrow.
Strengthen companies' market positions with innovative marketing strategies.
Optimize organizational structures and lead teams to success while helping employees enjoy their work more and feel better.
Support companies through change processes and strategic decision-making.
Drive change within companies and foster an inclusive corporate culture.
Set new standards for environmentally and socially responsible business practices.
Lead companies successfully through the digital revolution.
Elective Specializations – Your Personal Career Path
In this elective module, you will gain in-depth knowledge of modern human resources strategies and tools. You will explore international perspectives in human resources management, develop concepts for targeted workforce development, and analyze current trends in the field of human resources. The module also focuses on talent management and the design of career models to ensure the long-term success of organizations.
This elective module will equip you with comprehensive skills in strategic and international marketing. You will explore cross-border market strategies, professional brand management, and new developments in marketing. In addition, you will analyze online and offline sales strategies to effectively reach target audiences and successfully design modern sales channels.
The Management elective module equips you to take on leadership roles in various organizational contexts. You will learn how to strategically develop organizations and understand the dynamics that arise within teams. The module also focuses on professionally managing diversity in companies and implementing diversity strategies.
In this elective module, you will delve even deeper into psychological perspectives in business. You will explore sustainable consumer behavior, the design of digital user experiences, and the psychological aspects of sustainability and new forms of work. The goal is to gain an even better understanding of human behavior in economic contexts and to apply this knowledge in a business setting.
This elective module shows you how companies successfully implement digital transformation processes. You will learn how to digitize business processes, facilitate virtual collaboration, and build international partnerships. Among other things, you will analyze outsourcing and offshoring concepts and develop strategies for implementing collaborative business models.
In this elective module, you will learn how to design digital and sustainable management solutions in the health and environmental sectors. You will analyze legal requirements for worker protection, plan reintegration measures, and explore environmental management systems. In addition, you will develop digital tools for workplace health management and implement Green IT concepts in companies.
This elective module opens up new perspectives on the interplay between society, politics, and the economy. By exploring social economics, the nonprofit sector, and philosophical approaches to capitalism, you’ll learn to assess professional challenges in a more holistic way and develop an informed perspective on our complex (working) world.
Curriculum.
Core Curriculum (90 ECTS)
The core curriculum combines in-depth knowledge of business administration with expertise in psychology; it also includes courses on law and academic writing.
Elective Course Curriculum (30 ECTS)
Add your own personal touch and choose individual courses as you wish from the areas of Human Resources, Marketing, Management, Business Psychology & Sustainability, Digital Transformation, and Digital Health & Environmental Management. This will allow you to develop expertise in your preferred field.
Business Administration & Economics
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- establish connections in terms of content and methodology to other course modules within the respective disciplines, as well as to the program’s curriculum as a whole,
- describe operational subdisciplines and demonstrate an understanding of operational interrelationships,
- present the fundamentals of managerial accounting,
- Analyze financial statements and annual reports and
- Apply key performance indicators and key performance indicator systems,
- explain the basics of cost and performance accounting,
- explain the key responsibilities and objectives of financing,
- understand and apply the basic methods of financial mathematics,
- use financial mathematics methods to make investment decisions based on dynamic models,
- discuss various financing instruments.
Course Content
- Fundamentals of Business Administration
- Corporate Governance and Objectives
- Fundamentals of Accounting
- The System of Double-Entry Bookkeeping (Theory)
- Analysis of Financial Statements
- Key Figures / Key Figure Systems
- The System of Cost and Performance Accounting
- Cost Center Accounting
- Operating Statement
- Break-Even Analysis
- Fundamentals of Finance
- Elementary Financial Mathematics
- Investment Analysis
- Financing
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- describe the interplay between human resource management and strategy in the context of building competitiveness,
- provide an overview of strategic HR opportunities given the current human capital and strategic corporate direction,
- Discuss the human resources implications of a human resources strategy that is primarily focused on exploitation (replication) of existing competencies, as well as a human resources strategy that is primarily focused on exploration (innovation) of new competencies,
- analyze the strategic positioning of HR functions within the company,
- Apply the tools used to translate a given organizational strategy into specific HR tools and measures.
Course Content
- The Role of HRM Between Employee-Centric and Strategy-Centric Approaches
- Understanding the Beginnings of the Human Relations Movement and Its Subsequent Development
- Understanding the various, sometimes conflicting roles of the HR function
- Understanding the importance of aligning employee and company goals (unitarism) as a constant in the work of an HR department
- Learn about the employee and strategic focus of publicly traded companies
- HRS Models and Organizational Ambidexterity
- Understanding the integration of human resources into the economic and organizational context
- Integrating strategic concepts with models of strategic human resource management
- Be able to identify the strategic determinants of exploration and exploitation and apply them to specific business situations
- Generations and Ethics
- Understanding how the needs and demands of different generational cohorts in human resources can shape HR strategy
- Be able to recognize and assess situations involving ethical dilemmas
- Identify the ethical foundations of human activity and be able to apply them to specific situations
- Effects of Human Resources Strategy Measures in Unipolar Organizations
- Understanding of the consistent implementation of an exploitation strategy at the HRM level
- Ability to describe and analyze the implications for specific HR fields
- Understanding of the relationship between international HR strategies and the specific structure of organizations
- Gain a Competitive Edge with HRS
- Understanding the implications of strategic positioning for effective human resources management
- Ability to analyze and describe practical ways to gain a competitive advantage through combinations of human capital
- A Deeper Understanding of the Strategic Ambivalence of a Human Resources Function
- The Future of HR Strategy
- Be able to understand and apply causal relationships and lines of reasoning related to the measurement of HRS success factors
- A Critical Approach to Scientific Findings
- Knowledge of the recent field of research on the impacts of computerization
- Well-founded anticipation of future trends
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- determine different sales organizations and ---structures,
- select appropriate tools for market communication,
- Segmenting Customer Groups
- carry out client acquisition and provide consulting services to a variety of clients.
Course Content
- Market Segmentation, Target Market Identification, and Positioning
- How can a company identify market segments?
- How can the company identify its potential target markets?
- What are the basics of differentiation and positioning?
- What are the key tools for differentiation?
- Market-Oriented Strategic Planning
- How are strategic corporate planning and business unit planning structured?
- How does the strategic planning process work for the business unit?
- What are the steps involved in the marketing process?
- Strategic Analysis of the Product and Service Portfolio
- What is the product life cycle?
- What marketing strategies are appropriate for each stage of the product life cycle?
- Decision-Making Behavior and Marketing Ethics
- How can a company successfully leverage the attraction effect and the compromise effect?
- How do anchoring effects influence purchasing decisions?
- What impact does the availability heuristic have on purchasing decisions?
- From an ethical standpoint, is it acceptable to influence purchasing decisions?
- Competitive Analysis
- How broad is the scope of the competition?
- How do you analyze your competitors?
- What is meant by horizontal and vertical competition?
- What are the categories of substitution competition?
- The Psychology of Money
- Why is it so difficult for people to take opportunity costs into account when making decisions?
- What does the term "pain of paying" mean, and how is it related to the payment method and the timing of payment?
- What is the connection between mental accounting and opportunity costs?
- How can loss aversion and the endowment effect be applied in a marketing context?
- How are social norms and market norms related, and how do they relate to marketing?
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Describe and independently carry out all relevant operational planning, budgeting, monitoring, and control processes.
- Explain the relationships between the individual planning steps and describe the planning and budgeting system as a whole.
- Calculate and implement an integrated budget, followed by a variance analysis and year-end financial statement analysis, at least at the small-business level in practice.
Course Content
- Pricing Policy: The Price-Sales Function
- Linear Price-Quantity Function, Revenue Curve, and Elasticities
- Double-kinked price-volume function
- Business Valuation
- The Concept and Its Origins
- Application of the Shareholder Value Approach
- Value driver models
- Operational Planning
- The Relationship Between Strategic and Operational Planning
- Planning and Budgeting
- Systematics of the Subplans
- Short-Term Price Floor
- Integrated budget
- Variance Analysis
- Causes of Deviations
- The Control Process
- Annual Financial Statements
- Balance Sheet
- Statement of Income
- Appendix
- Management Report
- Analysis of Financial Statements
- Structural Balance Sheet
- Analysis of Financial Statements Using an Example
- Key Figures
- Measures to Improve the Financial Situation
Management Skills
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Distinguish between and describe various counseling approaches (traditional counseling, systemic counseling, and organizational development).
- Explain counseling in theory and practice.
- Clearly define roles and expectations in the counseling context.
- Consistently establish clear guidelines in each case through methodological expertise and practical experience.
- Make clear and unambiguous agreements in the counseling setting.
- Apply intervention and questioning techniques.
- Reflect on the ethical dimensions of counseling.
- deal professionally with uncertainty and complex situations.
Methods and Scientific Research
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- find and evaluate appropriate sources of literature,
- systematically document the literature review,
- extract and present relevant ideas and concepts from literary sources,
- Cite the sources used correctly in accordance with FERNFH guidelines.
Course Content
- Research, Evaluation, and Analysis of Academic Literature in the Fields of Business Administration and Business Psychology
- Systematic Documentation of the Literature Review
- Bibliography Management
- Literature Review and Academic Writing
- Citing Academic Sources in the Text & WPMA Citation Guidelines
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Systematically distinguish scientific knowledge from other forms of knowledge and reflect on their respective scope and limitations.
- Explain the central paradigms of empirical social research and their epistemological assumptions.
- Identify, critically discuss, and apply the quality criteria for quantitative, qualitative, and mixed-methods research in complex research situations.
- Evaluate scholarly works at a high level of critical analysis and plan one's own research projects in a theory-driven and methodologically rigorous manner.
Course Content
- Science and Fundamental Positions in the Philosophy of Science
- The Quantitative Paradigm and Its Epistemological Assumptions, Research Designs, and Limitations
- The qualitative paradigm, with an emphasis on theoretical foundations and implications for data collection and analysis
- The Mixed Methods Paradigm with a Focus on the Logic of Integration and Methodological and Epistemological Challenges
- Critical Rationalism, Social Constructivism, and Pragmatism
- Quality Criteria for Social Science Research Across Different Paradigms and Their Application in Complex Research Situations
Business Psychology
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- gained a fundamental understanding of the field of decision-making psychology,
- as well as knowledge about the influence of emotions on decisions,
- and can apply this content in contexts relevant to business psychology.
Course Content
- Basic Concepts of Decision-Making Psychology
- Bounded Rationality
- Decision Psychology: Decision-Making Under Uncertainty
- Prospect Theory
- Dual Process Theories
- The Influence of Emotions on Decisions
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Students will be able to identify substantive and methodological connections to other course modules within their fields of study, as well as to the program’s curriculum as a whole.
- Students will be familiar with the objectives and methodology of business psychology.
- Students are familiar with the perspective, approach, and terminology of business psychology.
- Students will gain both an overview and in-depth knowledge of typical problems and key areas of application.
- Students will be able to explain research methods, plan their application, and carry them out in general terms.
- Students will be able to critically reflect on statements regarding topics in business psychology and support their arguments with specialized knowledge.
Course Content
- Concepts of Human Nature: Key organizational concepts, as well as concepts of human nature (“assumptions about human nature”) and theories that have emerged from these assumptions
- Research Methods: An Overview of Key Research Methods for Testing Theories and Hypotheses and Answering Research Questions
- Industrial and Organizational Psychology: Fundamental Aspects of Industrial and Organizational Psychology for the Analysis, Evaluation, and Design of Work Tasks
- Organizational Psychology: Three Major Areas of Research and Application in Organizational Psychology, Namely Leadership, Motivation, and Decision-Making
- Market and Consumer Psychology: Psychological Processes Behind Consumer Decisions, Perspectives of Consumers and Market-Oriented Companies
- Economic psychology: psychological mechanisms relevant to the processing of information in economic processes.
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Explain and critically examine key theories in industrial and organizational psychology.
- Describe and classify psychological processes at the individual, team, and organizational levels.
- explain the influence of motivation, emotions, attitudes, and organizational conditions.
- Present analysis results in writing and orally in a manner appropriate to the audience.
- formulate scientific arguments clearly and in a structured manner.
Course Content
- Individual:
- 1. Motivation and Commitment (especially self-determination theory of motivation, psychological contract, fairness in organizations)
- 2. Emotions and attitudes toward work (especially affect, work-centeredness, and job satisfaction)
- Team:
- 3. Collaboration (especially the advantages and disadvantages of teamwork, social loafing, and team design)
- 4. Social Relationships and Resources (especially the need for a sense of belonging at work and social support)
- Organization:
- 5. Organizational theories and organizational structure (particularly Max Weber’s theory of bureaucracy, the human relations movement, organizational structures and design)
- 6. Organizational Culture (particularly organizational climate and organizational culture, as well as their measurement and impact)
- 7. Diversity (especially conceptualizations, theoretical foundations, and developments)
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Determine a (good) theory.
- Independently apply fundamental theories of economic and social psychology and their application in work and organizational psychology, market and consumer psychology, and economic psychology.
- Conduct literature reviews efficiently and read academic texts.
- Identify the differences between academic and non-academic texts.
- distinguish between essential and non-essential content in academic texts.
- Write academic papers.
- conduct scientific research as part of a group.
Course Content
- Application of selected (social) psychological theories in an economic context:
- The Norm of Reciprocity
- Social Comparison Theory
- Dissonance Theory
- Theory of Planned Behavior
- Reactance Theory
- Exchange Theory
- Social Identity Theory
Business Administration & Economics
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Perform and interpret financial calculations.
- Distinguish between different types of investment and financing and select the appropriate types for a company.
Course Content
- Introduction to Financial Mathematics
- Interest paid year-round
- Interest accrued during the year
- Types of financing
- Distinction Between Equity and Debt
- Equity financing
- Internal financing
- Debt financing
- Mezzanine capital
- Innovative financing methods
- Application of the Shareholder Value Approach
- Value driver models
- Investment Decisions and Their Evaluation
- Dynamic investment calculation methods
- Taking into account risks associated with investments
- Sensitivity analyses
- Analytical Risk Analysis
- Practical application
- The Relationship Between Long-Term and Short-Term Corporate Financial Statements
- One company, multiple business invoices
- Different corporate financial statements – different accounting metrics
- The Preinreich–Lücke Theorem
- Determining the enterprise value
- Economic Value Added
- Market Value Added
Management Skills
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Explain current leadership models and identify and analyze trends.
- use current developments to shape one's own leadership behavior and actions.
- act professionally in leadership roles.
Course Content
- Current Developments and Trends in Leadership
- Modern Theoretical Models and Underlying Leadership Styles
- What, how, and to what end? A model based on Ruth Seliger
- Self-Management
- Responsibilities and Roles of a Manager
- Leadership Competencies, Including Related Competency Models
- Special focus on current topics in leadership: New Leadership, Agile Leadership, Ethical Leadership, Inclusive Leadership, Neuroleadership, Positive Leadership
Methods and Scientific Research
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Design and implement complex research designs that integrate quantitative and qualitative methods.
- Select research instruments based on theory, adapt them to the specific research context, and systematically evaluate their quality.
- Apply advanced qualitative and quantitative analytical methods in a targeted manner.
- Systematically contextualize research findings within the framework of existing theories and empirical evidence, while engaging in a nuanced discussion of methodological limitations.
- Derive practical implications while taking into account the perspectives of various stakeholders.
- Give a scientific presentation on the results of a research project to a plenary audience.
- Present the results of a mixed-methods research project in writing in a research report.
Course Content
- Selected and current topics and issues in market and consumer psychology and work and organizational psychology
- Development of an appropriate mixed-methods research design tailored to specific research questions
- Selection of appropriate research tools and methods to address the research question
- Planning and Conducting Data Collection
- Analysis of Quantitative Data Using Statistical Software
- Analysis of Qualitative Data
- Interpretation and Presentation of Results
- Discussion and Critical Reflection on Results
- Deriving Implications for Research and Practice
Business Psychology
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Identify and describe various topics in applied business psychology.
- Explain the psychological effects of money.
- define the term "financial literacy" and communicate key findings on the subject.
- Identify various explanations for overearning.
- describe the influence of cognitive biases on saving behavior.
- Discuss the role of possibility in justifying and maintaining a positive self-image when unethical behavior occurs.
Course Content
- Introduction to Applied Business Psychology
- Money and Wealth
- Financial Literacy
- Greed and Overearning
- Saving and Financial Planning
- Unethical Behavior
Elective courses
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- . . . are familiar with the main provisions of the Occupational Safety and Health Act.
- . . . understand the origins and development of worker protection and its significance as part of labor law.
- . . . understand the duties and responsibilities of employers, as well as the obligations and rights of employees.
- . . . understand the connections between employee protection, workplace health promotion, and workplace integration management.
- . . . are familiar with the "return to work" model.
- . . . understand the difference between reintegration and primary prevention, secondary prevention, and rehabilitation.
- . . . understand how workplace integration management is structured (processes and structures).
- . . . are familiar with the structure of integration plans.
- . . . are familiar with the laws governing reintegration and support programs.
- . . . are familiar with the procedure for assessing (evaluating) hazards and risks and know how to develop and document countermeasures.
- . . . can plan and support employee protection, the assessment of work-related strain, and reintegration in organizations or companies.
Course Content
- An Overview of the Occupational Safety and Health Act
- Employers' Obligations and Employees' Rights and Obligations
- Responsibilities of Prevention Specialists
- Assessment of Work-Related Stress, with a Focus on Psychological Stress
- Organizations and government agencies relevant to worker protection (AUVA, Labor Inspectorate)
- Overview / Definitions: Return to Work
- Definition of Reintegration
- Structure and Procedures in Workplace Integration Management, Phased Integration
- Integration Plans (Individual and Organizational Components)
- Occupational Safety and Health Act
- Part-Time Reintegration
Teaching and Learning Methods
- Theoretical Input
- Study of Literature
- Role-playing exercise on various stakeholders in worker protection
- Case Study: Developing an Inclusion Plan (Small-Group Work)
- Workshop on Conducting Assessments of Improper Loading
Teaching and Learning Materials
- Bibliography (Required and Supplementary Reading; German and English)
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Analyze brand equity conceptually and empirically.
- Analyze and develop brand strategies (e.g., brand architecture, rebranding, co-branding).
- Understand the psychological mechanisms of brand perception and loyalty.
- Understand and contextualize current trends in branding (including AI, data-driven brand management, and purpose-driven branding).
- Take a critical look at brand strategies.
Course Content
- Brand Value and Brand Measurement: Models by Aaker & Keller; Qualitative and Quantitative Measurement Methods
- Strategic Brand Management: Brand Architecture, Portfolio Management, Brand Positioning, International Brand Management
- Critical Perspectives: Brands as Social Constructs, Brand Ideologies, Brand Activism, Ethical Dimensions of Branding
- New Developments in Branding: AI-Driven Branding, Data-Driven Brand Management, Personalization
- Practical Case Studies & Projects: Analysis of real-world brand strategies; development of original brand strategies incorporating current trends
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- To take advantage of the technical possibilities for inter-organizational collaboration
- Interpreting Strategic Behavior in Inter-firm Collaboration
- Deriving technical measures from strategic considerations regarding inter-organizational collaboration
Course Content
- Process Management in Inter-Organizational Collaboration
- Electronic Support for Business Processes
- Supply Chain Management
- Customer Relationship Management
- Efficient Consumer Response
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- critically examine the most common cultural theories and recognize the influence of cultures on International Human Resource Management (IHRM).
- deduce the different division of responsibilities between corporate and local HRM that results from the internationalization strategy.
- Identify the opportunities and risks associated with "assignments abroad" and develop appropriate countermeasures.
Course Content
- Culture as the Foundation for IHRM and Its Tools
- Interplay Between Internationalization, Corporate, and HR Strategies
- The Role of Corporate HR and Local HR in an International Context
- International Mobility with a Focus on Assignments Abroad
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Describe the definition and current characteristics of New Work.
- Analyze and critically evaluate the opportunities and risks of flexible work practices from the perspectives of organizations and employees.
- assess which organizational methods are necessary to mitigate the risks of New Work and pursue social sustainability goals.
- Assess which skills among employees need to be strengthened under the "New Work" model in order to keep them healthy and satisfied in their jobs over the long term.
- Explain, analyze, and evaluate workplace phenomena using psychological theories.
- Establish connections in terms of content and theory to other course modules as well as to the program's curriculum as a whole.
Course Content
- Key Characteristics of New Work
- Empowerment and Autonomy: Opportunities and Risks
- Blurring the Lines Between Work and Leisure/Personal Life
- Greater Accessibility for Work and Leisure
- Work Design: Sustainable Contextual Prevention in the Era of "New Work"
- Individual Competencies: Sustainable Behavioral Prevention in the Era of New Work
- Another Side of New Work: Gig Work, Precarious Employment, and Sustainability Goals
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Discuss and apply concepts of nonprofit management.
- Explain the unique aspects of management in NPOs and take them into account when solving problems.
- Analyze real-world problems and devise solutions for them.
- Develop, justify, and present measures
- Define, assign, and coordinate tasks collectively to fulfill a project assignment (project management).
Course Content
- Distinctive Features of Management in NPOs
- Goals, Values, and Strategies in NPOs
- Organization in NPOs
- NPO Governance
- Financing in NPOs
- Fundraising and Sources of Funding
- Marketing in Nonprofit Organizations
- Human Resources Management in NPOs
- Volunteer Management in NPOs
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Identify organizational development as a key application in the context of change management and name the developments that drive it.
- Analyze a company in terms of its need for change and develop scenarios for organizational development.
- Understand organizational culture as a value-based, key factor influencing the change process and plan possible interventions.
- Examine current developments and expectations of a modern organization in terms of the opportunities and challenges they present for organizational and team development, and use this analysis to develop change scenarios.
- Plan an organizational development project.
- Harness the principle of the learning organization to promote sustainable organizational development.
Course Content
- Organizational Development as a Planned Change Process and an Ongoing Transformation
- Reasons for Organizational Development Initiatives, Forms of Change, Defining the Mandate and Organizational Diagnosis, Key Dimensions of Change
- Organizational culture and values, stakeholders in change processes and their interactions, forms of intervention
- Current challenges in organizations, such as New Work, digital transformation, agility and modern goal management, flexibility, and generational management
- Process architecture and methodological design of organizational and team development projects, stakeholder engagement and communication in organizational development, forms of resistance in change processes, implementation and evaluation
- The Learning Organization in the Context of Sustainable Organizational Development
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Identifying potential plans to outsource IT services
- Applying the Phased Approach to Outsourcing
- Understanding Current Trends in Outsourcing
Course Content
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Apply fundamental theories and models of human resource development to business practice.
- Analyze and reflect on existing practices.
- communicate their concepts to the company's executives and employees using appropriate language.
Course Content
- Strategic Human Resources Development
- Onboarding in a Hybrid Work Environment
- Educational Needs Assessment
- Design of the Educational Programs
- Agile Learning
- Digital Learning
- Coaching
- Evaluation, Transfer Assurance
- Learning Analytics
Type: Elective · Academic Year: 1 · Semester: 2
Skill development
- Students have the ability to recognize connections between the economy, society, and politics and to understand the role of social institutions.
- Students have knowledge of the role of individual sectors in social security and the classification of organizations and activities.
- Students will have the knowledge to contextualize current phenomena and challenges within the context of long-term trends.
- Students will be able to apply and critically reflect on principles such as merit-based, needs-based, and opportunity-based equity in discussions of social policy.
- Students will be able to assess current social challenges and discuss possible courses of action.
Course Content
- Introduction to Fundamental Concepts (Concepts of Justice, the Context of Economic Activity, History of the Welfare State)
- A holistic view of the economy based on the 5-sector model (market, public sector, households, nonprofit, and informal sector)
- The Welfare State in Austria (Public Sector, Nonprofit Organizations, Social Economy)
- Labor Market Trends and Their Impact on the Welfare State (Employment Rate, Digitalization)
- Trends in Social Policy (particularly social innovation, social enterprises, and the social investment state)
- Current Social Challenges and Their Consequences (Inequality, Climate Crisis)
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- . . . understand value chains.
- . . . can establish an environmental management system in accordance with the international standard ISO 14001 to ensure the environmental compatibility and sustainability of health products or services.
- . . . can develop an environmental policy for an organization in the healthcare sector (including support functions).
- . . . can improve the environmental performance of an organization in the healthcare sector (including support functions) in accordance with the established environmental management system.
- . . . can fulfill legal obligations.
- . . . can plan an environmental management system: set environmental objectives, and define appropriate measures, responsibilities, and procedures.
- . . . can evaluate and design sustainable products in accordance with the Cradle-to-Cradle principle.
- . . . can guide the implementation of the measures that have been established.
- . . . can plan and carry out inspections.
- . . . can define and implement improvements: adjusting responsibilities, procedures, and measures, as well as environmental goals and guidelines, if necessary.
- . . . can implement the requirements of the EMAS Regulation that go beyond those of ISO 14001 (e.g., stakeholder analysis and integration into the environmental management system, risk assessment).
Course Content
- ISO 14001
- EMAS Regulation
- Environmental Management System
- Control and audit system for verifying and ensuring compliance with environmental goals
- Environmental impacts (direct and indirect) of health products and services
- Value Chain Management
- Cradle-to-Cradle
- National and EU Legal Frameworks
- Stakeholder Management: Coordination and Interaction with Internal and External Stakeholders
- Risk Management: Identifying potential risks and opportunities in the areas of social responsibility and sustainability, and developing appropriate measures to mitigate risks and capitalize on opportunities
- Key Aspects of Sustainability Law
Teaching and Learning Methods
- Theoretical Input
- Case Studies
Teaching and Learning Materials
- Bibliography (Required and Supplementary Reading; German and English)
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Explain the analytical logic behind user-centered design.
- Describe, classify, and define the term "user experience" and its concepts.
- Analyze touchpoints, create customer journey maps, and describe personas.
- Describe techniques for evaluating UX.
- Describe and distinguish between concepts and approaches for designing user experience at the process, service, and enterprise levels.
- Describe design as an iterative process that involves users.
- Explain basic design principles.
- Apply selected usability engineering methods to a project of your own.
- apply theoretical and practical knowledge to their projects, taking into account additional interdisciplinary aspects.
Course Content
- Fundamentals of Media Psychology
- Fundamentals of User Experience Design
- Selected UX Techniques
- UX Evaluation
- Fundamentals of Information Design
- Basic Principles of Design
- Selected Prototyping Techniques
- Selected Usability Design Methods
Business Administration & Economics
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- Understand the fundamental issues surrounding market failure, discussed in particular in relation to externalities and market power.
- Interpreting government interventions in market-based outcomes.
- Apply the measurement of economic activities and their growth in the context of the System of National Accounts (SNA).
- Accurately assess the causes, measurement, and ways to combat unemployment.
Course Content
- External Effects
- Market Power
- Information Problems
- Social Policy
- The State from an Economic Perspective
- Measuring Economic Success
- Economic Growth
- Unemployment – Structural Change and Economic Dynamics
- Labor Markets
- Wages and Profits
- Income Distribution
Capstone Units
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- work independently on research questions.
- Select, justify, and apply appropriate research methods for one's own research question.
- Discuss and present scientific papers verbally and in writing in accordance with established standards.
Course Content
- Planning, conducting, and evaluating theoretical and empirical studies in a specific area of the program
- Research Question and Hypotheses
- Empirical Research Approaches
- Presentation and Discussion of the Master's Thesis Topic
- Presentation and Discussion of the Master's Thesis Results
- Presentation and Defense of the Master's Thesis
- Exercises and Key Topics for the Exam
Management Skills
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- answer the key question, “What makes training effective?”
- explain different forms of training and can guide learning processes and the sharing of their own knowledge,
- describe a basic instructional model for designing training programs and apply it selectively to the design of their own programs,
- discuss the various aspects of the role of a coach and explain the requirements for coaches,
- Identify the key principles of designing and using seminar modules and know when to use which methods to best support the learning process.
Course Content
- Types of Training
- Self-Perception and Requirements for Trainers
- Personal and social skills for group situations - Group dynamics
- Introduction: Didactics / Learning Theory / Neurobiological Foundations
- Training Workshop
Business Psychology
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- apply basic knowledge of the psychological aspects of economic decision-making
- and apply them in various practical areas of business psychology.
Course Content
- Nudging and Sustainable Consumption
- Incentives for Regulating (Un)Desirable Behavior
- Tax Compliance and Fairness
- Regret: (Anticipated) Regret and Decision-Making
- Business Experimentation and Data-Driven Innovation
Business Law
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- to provide a thorough description of current developments related to the key topics covered (see course content),
- to develop an awareness of legal issues and to critically assess them, and
- to develop practical solutions to business-related problems.
Course Content
- SELECTED ASPECTS OF CORPORATE LAW
- Overview of Legal Structures
- Reasons for Forming Companies and Criteria for Choosing a Legal Form
- Limited Liability Company
- Flexible Corporation
- Corporation
- Rights and Obligations of the Governing Bodies of a GmbH
- Rights and Obligations of Selected Governing Bodies of a Corporation
- Corporate Governance
- Rules of Procedure and Division of Responsibilities
- LIABILITIES
- Conditions for Liability Under the ABGB
- Managing Director Liability
- Appointment of a Designated Representative
- Discharge of the GmbH Managing Director
- Liability of the Managing Director Under Commercial Law
- Liability of the Members of the Board of Directors of a Public Limited Company (AG)
- Statute of Limitations
- Business Judgment Rule
- Liability in Connection with the Allocation of Business Activities
- Guidelines and Liability
- Claims for Recourse
- Liability for Delegating Management Responsibilities
- Liability of the Supervisory Board
- Side Note: Liability of Agents
- Risk Mitigation and Preventive Measures
- OTHER SELECTED TOPICS
- Authorization to Act on Behalf of Another Party
- Manager Employment Contracts
- COMPANIES IN CRISIS
- The Element of "Crisis"
- Responsibilities During a Crisis
- Consequences of Liability
- Additional Risks
- COMPETITION LAW
- Selected Offenses
- Reducing Criminal Liability Risks
- SELECTED CASES FROM THE BUSINESS WORLD
- SELECTED SAMPLES
- Articles of Incorporation of a GmbH
- Managing Director Contract
- Registration of a change in managing director, change in a managing director’s authority to represent the company, granting of general power of attorney
- Certified Copy of the Commercial Register
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- Discuss the most important legal issues and conflicts that may arise in the relationship between employers and employees, from the search for a suitable candidate through to the termination of the employment relationship.
- Explain specific aspects of labor law related to employee protection.
- Explain the numerous tax, social security, and other levy-related provisions pertaining to the employment of workers.
- Classify working from home from a legal perspective and apply the relevant key legal provisions
- Assess and resolve legal issues related to marketing and specific career-related problems.
- Discuss specific legal aspects related to sales, advertising, online marketing, etc.
Course Content
- Legal Issues Related to the Employment of Workers
- Legal Issues in Establishing the Employment Relationship
- Conflicts During Employment
- Conflicts During and After the Termination of Employment
- Employee protection
- Legal Foundations of Employee Protection
- Labor Inspectorates
- Employees with Special Protection*
- Tax and Social Security Law
- Income Tax
- Social Security
- Work from Home
- Legal Issues Related to Marketing and Advertising
- Sales Transactions
- Sales Law
- Legal Limits on Marketing and Advertising
- Legal Structures in Sales
- Distribution by the manufacturer
- Distribution by Third Parties
- Online Marketing
- Product Liability
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- Explain the general conditions under which the profession is practiced.
- Explain the fundamentals of corporate and contract law as they apply to business.
Course Content
- Institutional European Law
- European Integration
- Sources of EU Law
- EU Bodies/Institutions
- European legislation
- EU Commercial Law
- Fundamental Freedoms
- EU Competition Law
- Corporate Law
- Corporations
- Partnerships
- Criteria for Choosing a Legal Form
Elective courses
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Identify and describe current developments in HRM (based on the topics covered in the course).
- Apply current HR role models to real-world situations.
- Discuss current trends and possible future changes in HRM.
- Develop solutions to real-world business problems.
Course Content
- New Roles for HRM
- HRM & Organizational Design
- Green, Sustainable, and Mindful HRM
- HRM & the New Normal in the Workplace
- HR & New Technologies
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Outline and illustrate selected current marketing trends
- present selected topics relevant to marketing
- Develop innovative approaches within the marketing mix
- Combine various tasks with a focus on marketing trends from both an analytical and operational perspective
- Identify relevant theoretical models using methods already learned to develop practical solutions for marketing
Course Content
- Innovations and AI
- Social Media Marketing
- E-Sports
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- . . . understand the opportunities and challenges of digital tools in workplace health management (WHM).
- . . . are familiar with key digital workplace wellness tools.
- . . . understand the impact of changes in the world of work—driven by digitalization, individualization, and demographic shifts—on workplace health management and are familiar with the resulting areas of action.
- . . . are familiar with examples of digital tools for workplace health management.
- . . . are aware of the challenges involved in implementing digital workplace health management and reaching target audiences.
- . . . can plan digital workplace health management and the evaluation.
Course Content
- Definition of Workplace Health Management and Tools for Digital Workplace Health Management
- Digital Transformation, Demographic Change, Changes in the World of Work, and Workplace Health Management
- Opportunities, Challenges, and Obstacles in Implementation
- The Current State of Digital Workplace Health Management and Practical Examples
- Evaluation of Digital Workplace Health Management
Teaching and Learning Methods
- Theoretical Input
- Case Studies
Teaching and Learning Materials
- Bibliography (Required and Supplementary Reading; German and English)
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Leveraging the concepts and interconnections of digital transformation
- Assessing the Impact and Potential of Digital Business Models
- Interpreting Challenges in the Workplace, Within Organizations, and in Compliance
Course Content
- Changes to business models
- Digital Transformation Maturity
- Customer Journey
- Design Thinking
- Workflow Management Systems - BPEL
- Document Management Systems
- AI, Machine Learning, IoT
- Changes in the World of Work
- Challenges in Organizations and Compliance
Type: Elective · Language of Instruction: English · Year of Study: 2 · Semester: 3
Skill development
- Discuss and apply concepts related to diversity, equity, and inclusion (DE&I).
- Identify challenges in the organizational implementation of diversity, equity, and inclusion.
- Derive, justify, and present potential solutions and strategies.
- Discuss diversity, equity, and inclusion in relation to—or as part of—corporate social responsibility (CSR), environmental, social, and governance (ESG), and organizational purpose.
- Discuss and apply approaches to measuring diversity, equity, and inclusion (Key Performance Indicators, KPIs).
Course Content
- Current Debates on Diversity, Equity, and Inclusion (DE&I) in Academia and Practice
- Stereotypes, Bias, and Micro-Inequities
- Implementing Diversity, Equity, and Inclusion (DE&I) Initiatives in Organizations
- Diversity, Equity, and Inclusion and Corporate Strategy
- Diversity, Equity & Inclusion; Corporate Social Responsibility (CSR); Environmental, Social, and Governance (ESG); and Organizational Purpose
- KPIs and Measuring Diversity, Equity, and Inclusion (DE&I)
Type: Elective · Year of Study: 1 · Semester: 3
Skill development
- Identify and explain the central themes of the moral and social philosophy of the Frankfurt School (particularly Adorno, Horkheimer, Marcuse, and Neumann).
- Analyze and systematically compare different concepts of freedom (positive/negative freedom; political freedom; freedom of action).
- critically evaluate contemporary conceptions of freedom in light of Critical Theory.
- independently explore and reconstruct philosophical texts from the Frankfurt School and analyze their argumentative structure.
- Develop and justify, through reasoned argument, one's own positions on the nature, significance, and conditions for the realization of freedom.
- to assess the question of whether freedom is feasible under capitalist conditions in a nuanced way.
- apply Critical Theory's critique of freedom to aspects of one's own everyday life.
- apply philosophical questions to the content of their own degree program and reflect on them.
Course Content
- Development and Critical Examination of Contemporary Concepts of Freedom
- An Introduction to the Philosophical Thought of the Frankfurt School (especially Theodor W. Adorno, Max Horkheimer, Herbert Marcuse, and Franz L. Neumann)
- Introduction to Philosophical Argumentation Techniques and Terminology
- Guided discussion of excerpts from Adorno's*On the Theory of History and Freedom*
- Application of Critical Theory to Aspects of Everyday Life (Work, Democracy, Law, Leisure, Education, Sexuality)
- Teaching Basic Skills in Textual Criticism in the Humanities
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Students will be able to use techniques and tools to bridge time and cultural differences in order to promote efficient and inclusive communication in virtual teams.
- Students will be able to lead and motivate virtual teams while taking into account sustainability principles, such as environmentally friendly work practices and the promotion of long-term growth and well-being among team members.
- Students will gain an understanding of the importance of cultural diversity in global teams and will acquire the skills needed to create an inclusive and respectful work environment that fosters performance and innovation.
- Students will gain an in-depth understanding of best practices in virtual collaboration, including the use of digital tools to increase team productivity.
- Students will be able to understand how sustainability can be integrated into the management of virtual teams, including environmentally conscious practices, promoting work-life balance, and minimizing digital waste.
Course Content
- Effective Communication in Virtual, Global Teams
- Sustainable Team Leadership and Development
- Intercultural Competence and Diversity
- Project Management and Collaboration Tools
- Strategies for Sustainability in Virtual Teams
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- apply social psychological theories such as the Theory of Planned Behavior, the Norm Activation Model, and Self-Determination Theory to consumer behavior.
- Analyze and reflect on sustainable consumption choices based on environmental, social, and economic criteria.
- critically examine and ethically evaluate the influence of marketing and advertising on sustainable and unsustainable consumer behavior.
- Use empirical methods, such as keeping a research journal, to analyze one's own consumption behavior.
- Identify and evaluate barriers between intention and behavior (the "green gap") in the context of sustainable consumption.
Course Content
- Introduction to Sustainable Consumption: Environmental, Social, and Economic Aspects.
- Theories and Determinants of Consumer Behavior: Theory of Planned Behavior, Norm Activation Model, Self-Determination Theory.
- Strategies for Sustainable Consumption: Efficiency, Consistency, Sufficiency.
- Green Gap: The Discrepancy Between Intentions and Behavior in Sustainable Consumption.
- Sustainability and Ethical Challenges in Marketing and Advertising.
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Understand, apply, and critically evaluate basic and advanced sustainability concepts.
- Identify and evaluate environmental management systems as well as methods for sustainability assessment and reporting.
- Based on stakeholder theory, describe, design, and critically analyze corporate social responsibility (CSR) strategies and environmental, social, and governance (ESG) criteria, and understand the psychology of how different stakeholders behave in response to these strategies.
- Understand and critically evaluate innovative business models and sustainability trends—such as the sharing economy, the circular economy, and social entrepreneurship—as well as the psychological conditions under which people are more likely to participate in such models.
Course Content
- Fundamentals of sustainability management, including its definition, dimensions, models, and historical development, as well as related changes in the perception and understanding of sustainability. Incorporation of relevant theories from social and economic psychology, e.g., social identity theory, social norms
- Various Aspects of Organizational Psychology: The Role of Sustainability in Formulating Corporate Vision and Strategy, Stakeholder Management, Social Responsibility
- Environmental management systems and specific methods of sustainability assessment and reporting, perception, and greenwashing (elements from economic and consumer psychology, e.g., the halo effect)
- CSR Strategies and ESG Criteria and Their Impact on How Various Stakeholders Perceive the Company
- Innovative business models such as the sharing economy, the circular economy, and social entrepreneurship, as well as the psychological conditions under which people are more willing to participate in such models
- Global and Local Trends in Sustainability
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Analyze consumer behavior, identify measures, and implement them.
- Evaluate and develop existing sales strategies and structures, and present corresponding concepts in a practical manner.
- Apply and justify sales tools, methods, and strategies, and measure their effectiveness.
- Design multichannel strategies that incorporate both online and offline measures and integrate them into strategic planning.
Course Content
- Sales Goals, Strategies, and Performance Measurement with a Focus on CRM
- Fundamentals of Consumer Psychology and Purchasing Behavior, and Implications for Sales Strategies
- Fundamentals of Brand and Advertising Psychology
- Strategic Online Marketing and E-Commerce Marketing
- The Current State, Trends, and Opportunities in Offline Marketing
- Inbound and outbound marketing, as well as omni- and multichannel strategies
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- independently engage with scholarly literature on the topic of talent management and place it within a broader context,
- Relate research on talent management to one's own experiences in a professional context and engage in independent reflection,
- understand the importance of positive psychology for HR and talent management,
- to reflect more consciously on one’s own implicit view of human nature in the workplace—from the perspective of HR, leadership, or employees—
- to more consciously reflect on and take into account the ethical implications of human resources and talent management—including those related to the increasing use of artificial intelligence.
Course Content
- Talent Management as a Discipline of Human Resources Management?
- Aspects of the Concept of “Talent,”
- the concept of talent and its implications for business administration, occupational psychology, and ethics,
- The Importance of Talent Management for Various HR Practices,
- the implications of artificial intelligence for talent management,
- Talent Management in Practice.
Capstone Units
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- Students can work independently on academic research questions.
Course Content
- Planning, conducting, and evaluating theoretical and empirical studies on a career-related aspect of the degree program
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- Students can discuss and present academic papers verbally and in writing in accordance with established standards.
Course Content
- Presentation and Defense of the Master's Thesis
- Key Policy Issues for the Election
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- Systematically review the current state of research on a specific topic and conduct a nuanced analysis of conflicting theoretical positions.
- independently develop and address research questions.
- Select, justify, apply, and critically evaluate research methods appropriate for one's own research question.
- Analyze complex empirical data using discipline-specific methods to identify relevant patterns or causal relationships.
- evaluate their own research findings in comparison with existing studies and draw conclusions regarding their theoretical and practical implications.
- create an original scholarly contribution to their field by synthesizing theory and empirical evidence.
- independently create a coherent, scholarly text.
- analyze, evaluate, discuss, and present their research work in accordance with professional standards.
Course Content
- Planning, conducting, and evaluating theoretical and empirical studies in a specific area of the program
- Research Question and Hypotheses
- Empirical Research Designs and Methods
- Academic Writing and Presentation
- Presentation and Discussion of the Master's Thesis Topic
- Presentation and Discussion of the Master's Thesis Results
- Presentation and Defense of the Master's Thesis
- Exercises and Key Topics for the Exam Exercises and Key Topics for the Exam
Management Skills
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- make greater use of their existing resources and skills, some of which they may not yet be aware of.
- find an easier path to the future they desire and thus work proactively toward their specific goals.
- Use self-coaching tools to make it easier to achieve the future they desire.
- apply professional expertise to their self-management
Course Content
- The Four Dimensions of Professional Self-Management
- Setting Personal Development Goals and Mobilizing Resources
- Self-Coaching Tools
- Proactive Goal Achievement
- Successfully Integrating a College Degree into One's Life
Business Administration & Economics
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- Understand the fundamental issues surrounding market failure, discussed in particular in relation to externalities and market power.
- Interpreting government interventions in market-based outcomes.
- Apply the measurement of economic activities and their growth in the context of the System of National Accounts (SNA).
- Accurately assess the causes, measurement, and ways to combat unemployment.
Course Content
- External Effects
- Market Power
- Information Problems
- Social Policy
- The State from an Economic Perspective
- Measuring Economic Success
- Economic Growth
- Unemployment – Structural Change and Economic Dynamics
- Labor Markets
- Wages and Profits
- Income Distribution
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Perform and interpret financial calculations.
- Distinguish between different types of investment and financing and select the appropriate types for a company.
Course Content
- Introduction to Financial Mathematics
- Interest paid year-round
- Interest accrued during the year
- Types of financing
- Distinction Between Equity and Debt
- Equity financing
- Internal financing
- Debt financing
- Mezzanine capital
- Innovative financing methods
- Application of the Shareholder Value Approach
- Value driver models
- Investment Decisions and Their Evaluation
- Dynamic investment calculation methods
- Taking into account risks associated with investments
- Sensitivity analyses
- Analytical Risk Analysis
- Practical application
- The Relationship Between Long-Term and Short-Term Corporate Financial Statements
- One company, multiple business invoices
- Different corporate financial statements – different accounting metrics
- The Preinreich–Lücke Theorem
- Determining the enterprise value
- Economic Value Added
- Market Value Added
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- establish connections in terms of content and methodology to other course modules within the respective disciplines, as well as to the program’s curriculum as a whole,
- describe operational subdisciplines and demonstrate an understanding of operational interrelationships,
- present the fundamentals of managerial accounting,
- Analyze financial statements and annual reports and
- Apply key performance indicators and key performance indicator systems,
- explain the basics of cost and performance accounting,
- explain the key responsibilities and objectives of financing,
- understand and apply the basic methods of financial mathematics,
- use financial mathematics methods to make investment decisions based on dynamic models,
- discuss various financing instruments.
Course Content
- Fundamentals of Business Administration
- Corporate Governance and Objectives
- Fundamentals of Accounting
- The System of Double-Entry Bookkeeping (Theory)
- Analysis of Financial Statements
- Key Figures / Key Figure Systems
- The System of Cost and Performance Accounting
- Cost Center Accounting
- Operating Statement
- Break-Even Analysis
- Fundamentals of Finance
- Elementary Financial Mathematics
- Investment Analysis
- Financing
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- describe the interplay between human resource management and strategy in the context of building competitiveness,
- provide an overview of strategic HR opportunities given the current human capital and strategic corporate direction,
- Discuss the human resources implications of a human resources strategy that is primarily focused on exploitation (replication) of existing competencies, as well as a human resources strategy that is primarily focused on exploration (innovation) of new competencies,
- analyze the strategic positioning of HR functions within the company,
- Apply the tools used to translate a given organizational strategy into specific HR tools and measures.
Course Content
- The Role of HRM Between Employee-Centric and Strategy-Centric Approaches
- Understanding the Beginnings of the Human Relations Movement and Its Subsequent Development
- Understanding the various, sometimes conflicting roles of the HR function
- Understanding the importance of aligning employee and company goals (unitarism) as a constant in the work of an HR department
- Learn about the employee and strategic focus of publicly traded companies
- HRS Models and Organizational Ambidexterity
- Understanding the integration of human resources into the economic and organizational context
- Integrating strategic concepts with models of strategic human resource management
- Be able to identify the strategic determinants of exploration and exploitation and apply them to specific business situations
- Generations and Ethics
- Understanding how the needs and demands of different generational cohorts in human resources can shape HR strategy
- Be able to recognize and assess situations involving ethical dilemmas
- Identify the ethical foundations of human activity and be able to apply them to specific situations
- Effects of Human Resources Strategy Measures in Unipolar Organizations
- Understanding of the consistent implementation of an exploitation strategy at the HRM level
- Ability to describe and analyze the implications for specific HR fields
- Understanding of the relationship between international HR strategies and the specific structure of organizations
- Gain a Competitive Edge with HRS
- Understanding the implications of strategic positioning for effective human resources management
- Ability to analyze and describe practical ways to gain a competitive advantage through combinations of human capital
- A Deeper Understanding of the Strategic Ambivalence of a Human Resources Function
- The Future of HR Strategy
- Be able to understand and apply causal relationships and lines of reasoning related to the measurement of HRS success factors
- A Critical Approach to Scientific Findings
- Knowledge of the recent field of research on the impacts of computerization
- Well-founded anticipation of future trends
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- determine different sales organizations and ---structures,
- select appropriate tools for market communication,
- Segmenting Customer Groups
- carry out client acquisition and provide consulting services to a variety of clients.
Course Content
- Market Segmentation, Target Market Identification, and Positioning
- How can a company identify market segments?
- How can the company identify its potential target markets?
- What are the basics of differentiation and positioning?
- What are the key tools for differentiation?
- Market-Oriented Strategic Planning
- How are strategic corporate planning and business unit planning structured?
- How does the strategic planning process work for the business unit?
- What are the steps involved in the marketing process?
- Strategic Analysis of the Product and Service Portfolio
- What is the product life cycle?
- What marketing strategies are appropriate for each stage of the product life cycle?
- Decision-Making Behavior and Marketing Ethics
- How can a company successfully leverage the attraction effect and the compromise effect?
- How do anchoring effects influence purchasing decisions?
- What impact does the availability heuristic have on purchasing decisions?
- From an ethical standpoint, is it acceptable to influence purchasing decisions?
- Competitive Analysis
- How broad is the scope of the competition?
- How do you analyze your competitors?
- What is meant by horizontal and vertical competition?
- What are the categories of substitution competition?
- The Psychology of Money
- Why is it so difficult for people to take opportunity costs into account when making decisions?
- What does the term "pain of paying" mean, and how is it related to the payment method and the timing of payment?
- What is the connection between mental accounting and opportunity costs?
- How can loss aversion and the endowment effect be applied in a marketing context?
- How are social norms and market norms related, and how do they relate to marketing?
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Describe and independently carry out all relevant operational planning, budgeting, monitoring, and control processes.
- Explain the relationships between the individual planning steps and describe the planning and budgeting system as a whole.
- Calculate and implement an integrated budget, followed by a variance analysis and year-end financial statement analysis, at least at the small-business level in practice.
Course Content
- Pricing Policy: The Price-Sales Function
- Linear Price-Quantity Function, Revenue Curve, and Elasticities
- Double-kinked price-volume function
- Business Valuation
- The Concept and Its Origins
- Application of the Shareholder Value Approach
- Value driver models
- Operational Planning
- The Relationship Between Strategic and Operational Planning
- Planning and Budgeting
- Systematics of the Subplans
- Short-Term Price Floor
- Integrated budget
- Variance Analysis
- Causes of Deviations
- The Control Process
- Annual Financial Statements
- Balance Sheet
- Statement of Income
- Appendix
- Management Report
- Analysis of Financial Statements
- Structural Balance Sheet
- Analysis of Financial Statements Using an Example
- Key Figures
- Measures to Improve the Financial Situation
Capstone Units
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- Students can work independently on academic research questions.
Course Content
- Planning, conducting, and evaluating theoretical and empirical studies on a career-related aspect of the degree program
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- Students can discuss and present academic papers verbally and in writing in accordance with established standards.
Course Content
- Presentation and Defense of the Master's Thesis
- Key Policy Issues for the Election
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- work independently on research questions.
- Select, justify, and apply appropriate research methods for one's own research question.
- Discuss and present scientific papers verbally and in writing in accordance with established standards.
Course Content
- Planning, conducting, and evaluating theoretical and empirical studies in a specific area of the program
- Research Question and Hypotheses
- Empirical Research Approaches
- Presentation and Discussion of the Master's Thesis Topic
- Presentation and Discussion of the Master's Thesis Results
- Presentation and Defense of the Master's Thesis
- Exercises and Key Topics for the Exam
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- Systematically review the current state of research on a specific topic and conduct a nuanced analysis of conflicting theoretical positions.
- independently develop and address research questions.
- Select, justify, apply, and critically evaluate research methods appropriate for one's own research question.
- Analyze complex empirical data using discipline-specific methods to identify relevant patterns or causal relationships.
- evaluate their own research findings in comparison with existing studies and draw conclusions regarding their theoretical and practical implications.
- create an original scholarly contribution to their field by synthesizing theory and empirical evidence.
- independently create a coherent, scholarly text.
- analyze, evaluate, discuss, and present their research work in accordance with professional standards.
Course Content
- Planning, conducting, and evaluating theoretical and empirical studies in a specific area of the program
- Research Question and Hypotheses
- Empirical Research Designs and Methods
- Academic Writing and Presentation
- Presentation and Discussion of the Master's Thesis Topic
- Presentation and Discussion of the Master's Thesis Results
- Presentation and Defense of the Master's Thesis
- Exercises and Key Topics for the Exam Exercises and Key Topics for the Exam
Management Skills
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Distinguish between and describe various counseling approaches (traditional counseling, systemic counseling, and organizational development).
- Explain counseling in theory and practice.
- Clearly define roles and expectations in the counseling context.
- Consistently establish clear guidelines in each case through methodological expertise and practical experience.
- Make clear and unambiguous agreements in the counseling setting.
- Apply intervention and questioning techniques.
- Reflect on the ethical dimensions of counseling.
- deal professionally with uncertainty and complex situations.
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Explain current leadership models and identify and analyze trends.
- use current developments to shape one's own leadership behavior and actions.
- act professionally in leadership roles.
Course Content
- Current Developments and Trends in Leadership
- Modern Theoretical Models and Underlying Leadership Styles
- What, how, and to what end? A model based on Ruth Seliger
- Self-Management
- Responsibilities and Roles of a Manager
- Leadership Competencies, Including Related Competency Models
- Special focus on current topics in leadership: New Leadership, Agile Leadership, Ethical Leadership, Inclusive Leadership, Neuroleadership, Positive Leadership
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 4
Skill development
- make greater use of their existing resources and skills, some of which they may not yet be aware of.
- find an easier path to the future they desire and thus work proactively toward their specific goals.
- Use self-coaching tools to make it easier to achieve the future they desire.
- apply professional expertise to their self-management
Course Content
- The Four Dimensions of Professional Self-Management
- Setting Personal Development Goals and Mobilizing Resources
- Self-Coaching Tools
- Proactive Goal Achievement
- Successfully Integrating a College Degree into One's Life
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- answer the key question, “What makes training effective?”
- explain different forms of training and can guide learning processes and the sharing of their own knowledge,
- describe a basic instructional model for designing training programs and apply it selectively to the design of their own programs,
- discuss the various aspects of the role of a coach and explain the requirements for coaches,
- Identify the key principles of designing and using seminar modules and know when to use which methods to best support the learning process.
Course Content
- Types of Training
- Self-Perception and Requirements for Trainers
- Personal and social skills for group situations - Group dynamics
- Introduction: Didactics / Learning Theory / Neurobiological Foundations
- Training Workshop
Methods and Scientific Research
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Design and implement complex research designs that integrate quantitative and qualitative methods.
- Select research instruments based on theory, adapt them to the specific research context, and systematically evaluate their quality.
- Apply advanced qualitative and quantitative analytical methods in a targeted manner.
- Systematically contextualize research findings within the framework of existing theories and empirical evidence, while engaging in a nuanced discussion of methodological limitations.
- Derive practical implications while taking into account the perspectives of various stakeholders.
- Give a scientific presentation on the results of a research project to a plenary audience.
- Present the results of a mixed-methods research project in writing in a research report.
Course Content
- Selected and current topics and issues in market and consumer psychology and work and organizational psychology
- Development of an appropriate mixed-methods research design tailored to specific research questions
- Selection of appropriate research tools and methods to address the research question
- Planning and Conducting Data Collection
- Analysis of Quantitative Data Using Statistical Software
- Analysis of Qualitative Data
- Interpretation and Presentation of Results
- Discussion and Critical Reflection on Results
- Deriving Implications for Research and Practice
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- find and evaluate appropriate sources of literature,
- systematically document the literature review,
- extract and present relevant ideas and concepts from literary sources,
- Cite the sources used correctly in accordance with FERNFH guidelines.
Course Content
- Research, Evaluation, and Analysis of Academic Literature in the Fields of Business Administration and Business Psychology
- Systematic Documentation of the Literature Review
- Bibliography Management
- Literature Review and Academic Writing
- Citing Academic Sources in the Text & WPMA Citation Guidelines
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Systematically distinguish scientific knowledge from other forms of knowledge and reflect on their respective scope and limitations.
- Explain the central paradigms of empirical social research and their epistemological assumptions.
- Identify, critically discuss, and apply the quality criteria for quantitative, qualitative, and mixed-methods research in complex research situations.
- Evaluate scholarly works at a high level of critical analysis and plan one's own research projects in a theory-driven and methodologically rigorous manner.
Course Content
- Science and Fundamental Positions in the Philosophy of Science
- The Quantitative Paradigm and Its Epistemological Assumptions, Research Designs, and Limitations
- The qualitative paradigm, with an emphasis on theoretical foundations and implications for data collection and analysis
- The Mixed Methods Paradigm with a Focus on the Logic of Integration and Methodological and Epistemological Challenges
- Critical Rationalism, Social Constructivism, and Pragmatism
- Quality Criteria for Social Science Research Across Different Paradigms and Their Application in Complex Research Situations
Business Psychology
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 2
Skill development
- Identify and describe various topics in applied business psychology.
- Explain the psychological effects of money.
- define the term "financial literacy" and communicate key findings on the subject.
- Identify various explanations for overearning.
- describe the influence of cognitive biases on saving behavior.
- Discuss the role of possibility in justifying and maintaining a positive self-image when unethical behavior occurs.
Course Content
- Introduction to Applied Business Psychology
- Money and Wealth
- Financial Literacy
- Greed and Overearning
- Saving and Financial Planning
- Unethical Behavior
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- gained a fundamental understanding of the field of decision-making psychology,
- as well as knowledge about the influence of emotions on decisions,
- and can apply this content in contexts relevant to business psychology.
Course Content
- Basic Concepts of Decision-Making Psychology
- Bounded Rationality
- Decision Psychology: Decision-Making Under Uncertainty
- Prospect Theory
- Dual Process Theories
- The Influence of Emotions on Decisions
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Students will be able to identify substantive and methodological connections to other course modules within their fields of study, as well as to the program’s curriculum as a whole.
- Students will be familiar with the objectives and methodology of business psychology.
- Students are familiar with the perspective, approach, and terminology of business psychology.
- Students will gain both an overview and in-depth knowledge of typical problems and key areas of application.
- Students will be able to explain research methods, plan their application, and carry them out in general terms.
- Students will be able to critically reflect on statements regarding topics in business psychology and support their arguments with specialized knowledge.
Course Content
- Concepts of Human Nature: Key organizational concepts, as well as concepts of human nature (“assumptions about human nature”) and theories that have emerged from these assumptions
- Research Methods: An Overview of Key Research Methods for Testing Theories and Hypotheses and Answering Research Questions
- Industrial and Organizational Psychology: Fundamental Aspects of Industrial and Organizational Psychology for the Analysis, Evaluation, and Design of Work Tasks
- Organizational Psychology: Three Major Areas of Research and Application in Organizational Psychology, Namely Leadership, Motivation, and Decision-Making
- Market and Consumer Psychology: Psychological Processes Behind Consumer Decisions, Perspectives of Consumers and Market-Oriented Companies
- Economic psychology: psychological mechanisms relevant to the processing of information in economic processes.
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Explain and critically examine key theories in industrial and organizational psychology.
- Describe and classify psychological processes at the individual, team, and organizational levels.
- explain the influence of motivation, emotions, attitudes, and organizational conditions.
- Present analysis results in writing and orally in a manner appropriate to the audience.
- formulate scientific arguments clearly and in a structured manner.
Course Content
- Individual:
- 1. Motivation and Commitment (especially self-determination theory of motivation, psychological contract, fairness in organizations)
- 2. Emotions and attitudes toward work (especially affect, work-centeredness, and job satisfaction)
- Team:
- 3. Collaboration (especially the advantages and disadvantages of teamwork, social loafing, and team design)
- 4. Social Relationships and Resources (especially the need for a sense of belonging at work and social support)
- Organization:
- 5. Organizational theories and organizational structure (particularly Max Weber’s theory of bureaucracy, the human relations movement, organizational structures and design)
- 6. Organizational Culture (particularly organizational climate and organizational culture, as well as their measurement and impact)
- 7. Diversity (especially conceptualizations, theoretical foundations, and developments)
Type: Required course · Language of instruction: German · Academic year: 1 · Semester: 1
Skill development
- Determine a (good) theory.
- Independently apply fundamental theories of economic and social psychology and their application in work and organizational psychology, market and consumer psychology, and economic psychology.
- Conduct literature reviews efficiently and read academic texts.
- Identify the differences between academic and non-academic texts.
- distinguish between essential and non-essential content in academic texts.
- Write academic papers.
- conduct scientific research as part of a group.
Course Content
- Application of selected (social) psychological theories in an economic context:
- The Norm of Reciprocity
- Social Comparison Theory
- Dissonance Theory
- Theory of Planned Behavior
- Reactance Theory
- Exchange Theory
- Social Identity Theory
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- apply basic knowledge of the psychological aspects of economic decision-making
- and apply them in various practical areas of business psychology.
Course Content
- Nudging and Sustainable Consumption
- Incentives for Regulating (Un)Desirable Behavior
- Tax Compliance and Fairness
- Regret: (Anticipated) Regret and Decision-Making
- Business Experimentation and Data-Driven Innovation
Business Law
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- to provide a thorough description of current developments related to the key topics covered (see course content),
- to develop an awareness of legal issues and to critically assess them, and
- to develop practical solutions to business-related problems.
Course Content
- SELECTED ASPECTS OF CORPORATE LAW
- Overview of Legal Structures
- Reasons for Forming Companies and Criteria for Choosing a Legal Form
- Limited Liability Company
- Flexible Corporation
- Corporation
- Rights and Obligations of the Governing Bodies of a GmbH
- Rights and Obligations of Selected Governing Bodies of a Corporation
- Corporate Governance
- Rules of Procedure and Division of Responsibilities
- LIABILITIES
- Conditions for Liability Under the ABGB
- Managing Director Liability
- Appointment of a Designated Representative
- Discharge of the GmbH Managing Director
- Liability of the Managing Director Under Commercial Law
- Liability of the Members of the Board of Directors of a Public Limited Company (AG)
- Statute of Limitations
- Business Judgment Rule
- Liability in Connection with the Allocation of Business Activities
- Guidelines and Liability
- Claims for Recourse
- Liability for Delegating Management Responsibilities
- Liability of the Supervisory Board
- Side Note: Liability of Agents
- Risk Mitigation and Preventive Measures
- OTHER SELECTED TOPICS
- Authorization to Act on Behalf of Another Party
- Manager Employment Contracts
- COMPANIES IN CRISIS
- The Element of "Crisis"
- Responsibilities During a Crisis
- Consequences of Liability
- Additional Risks
- COMPETITION LAW
- Selected Offenses
- Reducing Criminal Liability Risks
- SELECTED CASES FROM THE BUSINESS WORLD
- SELECTED SAMPLES
- Articles of Incorporation of a GmbH
- Managing Director Contract
- Registration of a change in managing director, change in a managing director’s authority to represent the company, granting of general power of attorney
- Certified Copy of the Commercial Register
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- Discuss the most important legal issues and conflicts that may arise in the relationship between employers and employees, from the search for a suitable candidate through to the termination of the employment relationship.
- Explain specific aspects of labor law related to employee protection.
- Explain the numerous tax, social security, and other levy-related provisions pertaining to the employment of workers.
- Classify working from home from a legal perspective and apply the relevant key legal provisions
- Assess and resolve legal issues related to marketing and specific career-related problems.
- Discuss specific legal aspects related to sales, advertising, online marketing, etc.
Course Content
- Legal Issues Related to the Employment of Workers
- Legal Issues in Establishing the Employment Relationship
- Conflicts During Employment
- Conflicts During and After the Termination of Employment
- Employee protection
- Legal Foundations of Employee Protection
- Labor Inspectorates
- Employees with Special Protection*
- Tax and Social Security Law
- Income Tax
- Social Security
- Work from Home
- Legal Issues Related to Marketing and Advertising
- Sales Transactions
- Sales Law
- Legal Limits on Marketing and Advertising
- Legal Structures in Sales
- Distribution by the manufacturer
- Distribution by Third Parties
- Online Marketing
- Product Liability
Type: Required course · Language of instruction: German · Academic year: 2 · Semester: 3
Skill development
- Explain the general conditions under which the profession is practiced.
- Explain the fundamentals of corporate and contract law as they apply to business.
Course Content
- Institutional European Law
- European Integration
- Sources of EU Law
- EU Bodies/Institutions
- European legislation
- EU Commercial Law
- Fundamental Freedoms
- EU Competition Law
- Corporate Law
- Corporations
- Partnerships
- Criteria for Choosing a Legal Form
Selected Aspects of Digital Transformation
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- To take advantage of the technical possibilities for inter-organizational collaboration
- Interpreting Strategic Behavior in Inter-firm Collaboration
- Deriving technical measures from strategic considerations regarding inter-organizational collaboration
Course Content
- Process Management in Inter-Organizational Collaboration
- Electronic Support for Business Processes
- Supply Chain Management
- Customer Relationship Management
- Efficient Consumer Response
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Leveraging the concepts and interconnections of digital transformation
- Assessing the Impact and Potential of Digital Business Models
- Interpreting Challenges in the Workplace, Within Organizations, and in Compliance
Course Content
- Changes to business models
- Digital Transformation Maturity
- Customer Journey
- Design Thinking
- Workflow Management Systems - BPEL
- Document Management Systems
- AI, Machine Learning, IoT
- Changes in the World of Work
- Challenges in Organizations and Compliance
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Identifying potential plans to outsource IT services
- Applying the Phased Approach to Outsourcing
- Understanding Current Trends in Outsourcing
Course Content
Selected Aspects of Socially Critical Economics
Type: Elective · Year of Study: 1 · Semester: 3
Skill development
- Identify and explain the central themes of the moral and social philosophy of the Frankfurt School (particularly Adorno, Horkheimer, Marcuse, and Neumann).
- Analyze and systematically compare different concepts of freedom (positive/negative freedom; political freedom; freedom of action).
- critically evaluate contemporary conceptions of freedom in light of Critical Theory.
- independently explore and reconstruct philosophical texts from the Frankfurt School and analyze their argumentative structure.
- Develop and justify, through reasoned argument, one's own positions on the nature, significance, and conditions for the realization of freedom.
- to assess the question of whether freedom is feasible under capitalist conditions in a nuanced way.
- apply Critical Theory's critique of freedom to aspects of one's own everyday life.
- apply philosophical questions to the content of their own degree program and reflect on them.
Course Content
- Development and Critical Examination of Contemporary Concepts of Freedom
- An Introduction to the Philosophical Thought of the Frankfurt School (especially Theodor W. Adorno, Max Horkheimer, Herbert Marcuse, and Franz L. Neumann)
- Introduction to Philosophical Argumentation Techniques and Terminology
- Guided discussion of excerpts from Adorno's*On the Theory of History and Freedom*
- Application of Critical Theory to Aspects of Everyday Life (Work, Democracy, Law, Leisure, Education, Sexuality)
- Teaching Basic Skills in Textual Criticism in the Humanities
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Discuss and apply concepts of nonprofit management.
- Explain the unique aspects of management in NPOs and take them into account when solving problems.
- Analyze real-world problems and devise solutions for them.
- Develop, justify, and present measures
- Define, assign, and coordinate tasks collectively to fulfill a project assignment (project management).
Course Content
- Distinctive Features of Management in NPOs
- Goals, Values, and Strategies in NPOs
- Organization in NPOs
- NPO Governance
- Financing in NPOs
- Fundraising and Sources of Funding
- Marketing in Nonprofit Organizations
- Human Resources Management in NPOs
- Volunteer Management in NPOs
Type: Elective · Academic Year: 1 · Semester: 2
Skill development
- Students have the ability to recognize connections between the economy, society, and politics and to understand the role of social institutions.
- Students have knowledge of the role of individual sectors in social security and the classification of organizations and activities.
- Students will have the knowledge to contextualize current phenomena and challenges within the context of long-term trends.
- Students will be able to apply and critically reflect on principles such as merit-based, needs-based, and opportunity-based equity in discussions of social policy.
- Students will be able to assess current social challenges and discuss possible courses of action.
Course Content
- Introduction to Fundamental Concepts (Concepts of Justice, the Context of Economic Activity, History of the Welfare State)
- A holistic view of the economy based on the 5-sector model (market, public sector, households, nonprofit, and informal sector)
- The Welfare State in Austria (Public Sector, Nonprofit Organizations, Social Economy)
- Labor Market Trends and Their Impact on the Welfare State (Employment Rate, Digitalization)
- Trends in Social Policy (particularly social innovation, social enterprises, and the social investment state)
- Current Social Challenges and Their Consequences (Inequality, Climate Crisis)
Selected Aspects of Business Psychology
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- apply social psychological theories such as the Theory of Planned Behavior, the Norm Activation Model, and Self-Determination Theory to consumer behavior.
- Analyze and reflect on sustainable consumption choices based on environmental, social, and economic criteria.
- critically examine and ethically evaluate the influence of marketing and advertising on sustainable and unsustainable consumer behavior.
- Use empirical methods, such as keeping a research journal, to analyze one's own consumption behavior.
- Identify and evaluate barriers between intention and behavior (the "green gap") in the context of sustainable consumption.
Course Content
- Introduction to Sustainable Consumption: Environmental, Social, and Economic Aspects.
- Theories and Determinants of Consumer Behavior: Theory of Planned Behavior, Norm Activation Model, Self-Determination Theory.
- Strategies for Sustainable Consumption: Efficiency, Consistency, Sufficiency.
- Green Gap: The Discrepancy Between Intentions and Behavior in Sustainable Consumption.
- Sustainability and Ethical Challenges in Marketing and Advertising.
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Understand, apply, and critically evaluate basic and advanced sustainability concepts.
- Identify and evaluate environmental management systems as well as methods for sustainability assessment and reporting.
- Based on stakeholder theory, describe, design, and critically analyze corporate social responsibility (CSR) strategies and environmental, social, and governance (ESG) criteria, and understand the psychology of how different stakeholders behave in response to these strategies.
- Understand and critically evaluate innovative business models and sustainability trends—such as the sharing economy, the circular economy, and social entrepreneurship—as well as the psychological conditions under which people are more likely to participate in such models.
Course Content
- Fundamentals of sustainability management, including its definition, dimensions, models, and historical development, as well as related changes in the perception and understanding of sustainability. Incorporation of relevant theories from social and economic psychology, e.g., social identity theory, social norms
- Various Aspects of Organizational Psychology: The Role of Sustainability in Formulating Corporate Vision and Strategy, Stakeholder Management, Social Responsibility
- Environmental management systems and specific methods of sustainability assessment and reporting, perception, and greenwashing (elements from economic and consumer psychology, e.g., the halo effect)
- CSR Strategies and ESG Criteria and Their Impact on How Various Stakeholders Perceive the Company
- Innovative business models such as the sharing economy, the circular economy, and social entrepreneurship, as well as the psychological conditions under which people are more willing to participate in such models
- Global and Local Trends in Sustainability
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Describe the definition and current characteristics of New Work.
- Analyze and critically evaluate the opportunities and risks of flexible work practices from the perspectives of organizations and employees.
- assess which organizational methods are necessary to mitigate the risks of New Work and pursue social sustainability goals.
- Assess which skills among employees need to be strengthened under the "New Work" model in order to keep them healthy and satisfied in their jobs over the long term.
- Explain, analyze, and evaluate workplace phenomena using psychological theories.
- Establish connections in terms of content and theory to other course modules as well as to the program's curriculum as a whole.
Course Content
- Key Characteristics of New Work
- Empowerment and Autonomy: Opportunities and Risks
- Blurring the Lines Between Work and Leisure/Personal Life
- Greater Accessibility for Work and Leisure
- Work Design: Sustainable Contextual Prevention in the Era of "New Work"
- Individual Competencies: Sustainable Behavioral Prevention in the Era of New Work
- Another Side of New Work: Gig Work, Precarious Employment, and Sustainability Goals
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Explain the analytical logic behind user-centered design.
- Describe, classify, and define the term "user experience" and its concepts.
- Analyze touchpoints, create customer journey maps, and describe personas.
- Describe techniques for evaluating UX.
- Describe and distinguish between concepts and approaches for designing user experience at the process, service, and enterprise levels.
- Describe design as an iterative process that involves users.
- Explain basic design principles.
- Apply selected usability engineering methods to a project of your own.
- apply theoretical and practical knowledge to their projects, taking into account additional interdisciplinary aspects.
Course Content
- Fundamentals of Media Psychology
- Fundamentals of User Experience Design
- Selected UX Techniques
- UX Evaluation
- Fundamentals of Information Design
- Basic Principles of Design
- Selected Prototyping Techniques
- Selected Usability Design Methods
Selected Aspects of Digital Health and Environmental Management
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- . . . are familiar with the main provisions of the Occupational Safety and Health Act.
- . . . understand the origins and development of worker protection and its significance as part of labor law.
- . . . understand the duties and responsibilities of employers, as well as the obligations and rights of employees.
- . . . understand the connections between employee protection, workplace health promotion, and workplace integration management.
- . . . are familiar with the "return to work" model.
- . . . understand the difference between reintegration and primary prevention, secondary prevention, and rehabilitation.
- . . . understand how workplace integration management is structured (processes and structures).
- . . . are familiar with the structure of integration plans.
- . . . are familiar with the laws governing reintegration and support programs.
- . . . are familiar with the procedure for assessing (evaluating) hazards and risks and know how to develop and document countermeasures.
- . . . can plan and support employee protection, the assessment of work-related strain, and reintegration in organizations or companies.
Course Content
- An Overview of the Occupational Safety and Health Act
- Employers' Obligations and Employees' Rights and Obligations
- Responsibilities of Prevention Specialists
- Assessment of Work-Related Stress, with a Focus on Psychological Stress
- Organizations and government agencies relevant to worker protection (AUVA, Labor Inspectorate)
- Overview / Definitions: Return to Work
- Definition of Reintegration
- Structure and Procedures in Workplace Integration Management, Phased Integration
- Integration Plans (Individual and Organizational Components)
- Occupational Safety and Health Act
- Part-Time Reintegration
Teaching and Learning Methods
- Theoretical Input
- Study of Literature
- Role-playing exercise on various stakeholders in worker protection
- Case Study: Developing an Inclusion Plan (Small-Group Work)
- Workshop on Conducting Assessments of Improper Loading
Teaching and Learning Materials
- Bibliography (Required and Supplementary Reading; German and English)
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- . . . understand the opportunities and challenges of digital tools in workplace health management (WHM).
- . . . are familiar with key digital workplace wellness tools.
- . . . understand the impact of changes in the world of work—driven by digitalization, individualization, and demographic shifts—on workplace health management and are familiar with the resulting areas of action.
- . . . are familiar with examples of digital tools for workplace health management.
- . . . are aware of the challenges involved in implementing digital workplace health management and reaching target audiences.
- . . . can plan digital workplace health management and the evaluation.
Course Content
- Definition of Workplace Health Management and Tools for Digital Workplace Health Management
- Digital Transformation, Demographic Change, Changes in the World of Work, and Workplace Health Management
- Opportunities, Challenges, and Obstacles in Implementation
- The Current State of Digital Workplace Health Management and Practical Examples
- Evaluation of Digital Workplace Health Management
Teaching and Learning Methods
- Theoretical Input
- Case Studies
Teaching and Learning Materials
- Bibliography (Required and Supplementary Reading; German and English)
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- . . . understand value chains.
- . . . can establish an environmental management system in accordance with the international standard ISO 14001 to ensure the environmental compatibility and sustainability of health products or services.
- . . . can develop an environmental policy for an organization in the healthcare sector (including support functions).
- . . . can improve the environmental performance of an organization in the healthcare sector (including support functions) in accordance with the established environmental management system.
- . . . can fulfill legal obligations.
- . . . can plan an environmental management system: set environmental objectives, and define appropriate measures, responsibilities, and procedures.
- . . . can evaluate and design sustainable products in accordance with the Cradle-to-Cradle principle.
- . . . can guide the implementation of the measures that have been established.
- . . . can plan and carry out inspections.
- . . . can define and implement improvements: adjusting responsibilities, procedures, and measures, as well as environmental goals and guidelines, if necessary.
- . . . can implement the requirements of the EMAS Regulation that go beyond those of ISO 14001 (e.g., stakeholder analysis and integration into the environmental management system, risk assessment).
Course Content
- ISO 14001
- EMAS Regulation
- Environmental Management System
- Control and audit system for verifying and ensuring compliance with environmental goals
- Environmental impacts (direct and indirect) of health products and services
- Value Chain Management
- Cradle-to-Cradle
- National and EU Legal Frameworks
- Stakeholder Management: Coordination and Interaction with Internal and External Stakeholders
- Risk Management: Identifying potential risks and opportunities in the areas of social responsibility and sustainability, and developing appropriate measures to mitigate risks and capitalize on opportunities
- Key Aspects of Sustainability Law
Teaching and Learning Methods
- Theoretical Input
- Case Studies
Teaching and Learning Materials
- Bibliography (Required and Supplementary Reading; German and English)
Selected Aspects of Human Resource Management
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Identify and describe current developments in HRM (based on the topics covered in the course).
- Apply current HR role models to real-world situations.
- Discuss current trends and possible future changes in HRM.
- Develop solutions to real-world business problems.
Course Content
- New Roles for HRM
- HRM & Organizational Design
- Green, Sustainable, and Mindful HRM
- HRM & the New Normal in the Workplace
- HR & New Technologies
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- critically examine the most common cultural theories and recognize the influence of cultures on International Human Resource Management (IHRM).
- deduce the different division of responsibilities between corporate and local HRM that results from the internationalization strategy.
- Identify the opportunities and risks associated with "assignments abroad" and develop appropriate countermeasures.
Course Content
- Culture as the Foundation for IHRM and Its Tools
- Interplay Between Internationalization, Corporate, and HR Strategies
- The Role of Corporate HR and Local HR in an International Context
- International Mobility with a Focus on Assignments Abroad
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Apply fundamental theories and models of human resource development to business practice.
- Analyze and reflect on existing practices.
- communicate their concepts to the company's executives and employees using appropriate language.
Course Content
- Strategic Human Resources Development
- Onboarding in a Hybrid Work Environment
- Educational Needs Assessment
- Design of the Educational Programs
- Agile Learning
- Digital Learning
- Coaching
- Evaluation, Transfer Assurance
- Learning Analytics
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- independently engage with scholarly literature on the topic of talent management and place it within a broader context,
- Relate research on talent management to one's own experiences in a professional context and engage in independent reflection,
- understand the importance of positive psychology for HR and talent management,
- to reflect more consciously on one’s own implicit view of human nature in the workplace—from the perspective of HR, leadership, or employees—
- to more consciously reflect on and take into account the ethical implications of human resources and talent management—including those related to the increasing use of artificial intelligence.
Course Content
- Talent Management as a Discipline of Human Resources Management?
- Aspects of the Concept of “Talent,”
- the concept of talent and its implications for business administration, occupational psychology, and ethics,
- The Importance of Talent Management for Various HR Practices,
- the implications of artificial intelligence for talent management,
- Talent Management in Practice.
Selected Aspects of Management
Type: Elective · Language of Instruction: English · Year of Study: 2 · Semester: 3
Skill development
- Discuss and apply concepts related to diversity, equity, and inclusion (DE&I).
- Identify challenges in the organizational implementation of diversity, equity, and inclusion.
- Derive, justify, and present potential solutions and strategies.
- Discuss diversity, equity, and inclusion in relation to—or as part of—corporate social responsibility (CSR), environmental, social, and governance (ESG), and organizational purpose.
- Discuss and apply approaches to measuring diversity, equity, and inclusion (Key Performance Indicators, KPIs).
Course Content
- Current Debates on Diversity, Equity, and Inclusion (DE&I) in Academia and Practice
- Stereotypes, Bias, and Micro-Inequities
- Implementing Diversity, Equity, and Inclusion (DE&I) Initiatives in Organizations
- Diversity, Equity, and Inclusion and Corporate Strategy
- Diversity, Equity & Inclusion; Corporate Social Responsibility (CSR); Environmental, Social, and Governance (ESG); and Organizational Purpose
- KPIs and Measuring Diversity, Equity, and Inclusion (DE&I)
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Students will be able to use techniques and tools to bridge time and cultural differences in order to promote efficient and inclusive communication in virtual teams.
- Students will be able to lead and motivate virtual teams while taking into account sustainability principles, such as environmentally friendly work practices and the promotion of long-term growth and well-being among team members.
- Students will gain an understanding of the importance of cultural diversity in global teams and will acquire the skills needed to create an inclusive and respectful work environment that fosters performance and innovation.
- Students will gain an in-depth understanding of best practices in virtual collaboration, including the use of digital tools to increase team productivity.
- Students will be able to understand how sustainability can be integrated into the management of virtual teams, including environmentally conscious practices, promoting work-life balance, and minimizing digital waste.
Course Content
- Effective Communication in Virtual, Global Teams
- Sustainable Team Leadership and Development
- Intercultural Competence and Diversity
- Project Management and Collaboration Tools
- Strategies for Sustainability in Virtual Teams
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Identify organizational development as a key application in the context of change management and name the developments that drive it.
- Analyze a company in terms of its need for change and develop scenarios for organizational development.
- Understand organizational culture as a value-based, key factor influencing the change process and plan possible interventions.
- Examine current developments and expectations of a modern organization in terms of the opportunities and challenges they present for organizational and team development, and use this analysis to develop change scenarios.
- Plan an organizational development project.
- Harness the principle of the learning organization to promote sustainable organizational development.
Course Content
- Organizational Development as a Planned Change Process and an Ongoing Transformation
- Reasons for Organizational Development Initiatives, Forms of Change, Defining the Mandate and Organizational Diagnosis, Key Dimensions of Change
- Organizational culture and values, stakeholders in change processes and their interactions, forms of intervention
- Current challenges in organizations, such as New Work, digital transformation, agility and modern goal management, flexibility, and generational management
- Process architecture and methodological design of organizational and team development projects, stakeholder engagement and communication in organizational development, forms of resistance in change processes, implementation and evaluation
- The Learning Organization in the Context of Sustainable Organizational Development
Selected Aspects of Marketing Management
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Outline and illustrate selected current marketing trends
- present selected topics relevant to marketing
- Develop innovative approaches within the marketing mix
- Combine various tasks with a focus on marketing trends from both an analytical and operational perspective
- Identify relevant theoretical models using methods already learned to develop practical solutions for marketing
Course Content
- Innovations and AI
- Social Media Marketing
- E-Sports
Type: Elective · Language of Instruction: German · Academic Year: 1 · Semester: 2
Skill development
- Analyze brand equity conceptually and empirically.
- Analyze and develop brand strategies (e.g., brand architecture, rebranding, co-branding).
- Understand the psychological mechanisms of brand perception and loyalty.
- Understand and contextualize current trends in branding (including AI, data-driven brand management, and purpose-driven branding).
- Take a critical look at brand strategies.
Course Content
- Brand Value and Brand Measurement: Models by Aaker & Keller; Qualitative and Quantitative Measurement Methods
- Strategic Brand Management: Brand Architecture, Portfolio Management, Brand Positioning, International Brand Management
- Critical Perspectives: Brands as Social Constructs, Brand Ideologies, Brand Activism, Ethical Dimensions of Branding
- New Developments in Branding: AI-Driven Branding, Data-Driven Brand Management, Personalization
- Practical Case Studies & Projects: Analysis of real-world brand strategies; development of original brand strategies incorporating current trends
Type: Elective · Language of Instruction: German · Year of Study: 2 · Semester: 3
Skill development
- Analyze consumer behavior, identify measures, and implement them.
- Evaluate and develop existing sales strategies and structures, and present corresponding concepts in a practical manner.
- Apply and justify sales tools, methods, and strategies, and measure their effectiveness.
- Design multichannel strategies that incorporate both online and offline measures and integrate them into strategic planning.
Course Content
- Sales Goals, Strategies, and Performance Measurement with a Focus on CRM
- Fundamentals of Consumer Psychology and Purchasing Behavior, and Implications for Sales Strategies
- Fundamentals of Brand and Advertising Psychology
- Strategic Online Marketing and E-Commerce Marketing
- The Current State, Trends, and Opportunities in Offline Marketing
- Inbound and outbound marketing, as well as omni- and multichannel strategies
No course found.
Study at FERNFH
Flexible, smart, and affordable.
Ferdinand Porsche FERNFH is Austria's leading university for distance learning. Your FERNFH program combines digital and self-directed distance learning phases with a few on-campus days that are easy to plan around.
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Study largely whenever and wherever you want. Thanks to federal funding, our affordable study programs are designed to fit your life as well as possible—not the other way around.
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Predictable in-person sessions and self-directed distance learning phases allow you to tailor your learning experience to your individual needs. Through the Online Campus, you’ll stay connected with your fellow students and instructors at all times.
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That's why our degree programs offer you personalized areas of focus or electives. Or you can expand your studies with micro-credentials outside your major.
This is how a semester goes.
The distance learning program is structured so that studentscomplete the majority of the coursework onthe online campus , independent of time and location. Digital learning materials, exercises, and opportunities for interaction are available there, allowing students to tailor their learning process to their individual needs and schedules.
During thedistance learning phase, studentssettheir own pace, access the learning platform at any time, and use digital communication channels to ask questions or collaborate on group projects.
In addition, there are three in-person sessions per semester. These provide opportunities for in-depth study, discussion, exams, and the practical application of course material. This allows for an ideal combination of direct interaction with instructors and fellow students and the benefits of digital flexibility.
Start of the semester
2 days of in-person instructionOn site
Distance Learning Phase
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Midway through the semester
2 days of in-person instructionOn site
Distance Learning Phase
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End of the semester
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Do you have any more questions?
Have you checked out the program page and brochure to learn more about the program you’re interested in? And did you still have a few questions that came up or remained unanswered? Our FAQs can help you here. However, if you can’t find the answer to your question here, please feel free to contact our Student Advising Office directly.
Pursuant to Section 4(4) of the University of Applied Sciences Act (FHG), the academic admission requirement for a master’s program at a university of applied sciences is a completed bachelor’s degree in a relevant field from a university of applied sciences or the completion of an equivalent program at a recognized domestic or foreign post-secondary educational institution. If equivalence is generally established and only a few additional requirements are needed to achieve full equivalence, the program director is authorized to make the determination of equivalence contingent upon the completion of examinations to be taken during the respective master’s program.
Relevance to the field
In any case, the Bachelor’s program in Business Administration & Business Psychology offered by the Ferdinand Porsche FERNFH is recognized as a relevant degree program.
Admission to this master’s program is also possible for students who have completed another relevant bachelor’s degree program or a bachelor’s degree program at a university of applied sciences.
Relevant bachelor’s degree programs, including those offered by universities of applied sciences, are characterized by a minimum total of 180 ECTS credits in the following fields: social sciences, economics, and psychology, provided that the content from each of these fields relevant to the master’s program is covered:
- 15 ECTS credits in General Business Administration/Human Resources/Leadership/Organization/Strategic Management/Corporate Management/Finance/Accounting/Marketing Management
- 15 ECTS credits in Business Psychology/Organizational Psychology/General Psychology/Social Psychology/Personality Psychology/Psychological Assessment
- 4 ECTS in Empirical Social Research & Statistics
Relevant bachelor's degree programs
Students often transfer into the Master’s program in Business Administration & Business Psychology from the degree programs listed here, as they provide a comprehensive academic foundation in the field for the Master’s program. However, the academic admission requirements may also be met by other bachelor’s degree programs at universities and universities of applied sciences.
Examples of relevant bachelor's degree programs:
- Bachelor of Arts in Psychology (all universities)
- Bachelor of Business Administration (all universities)
- Bachelor of Arts in Business Psychology (Seeburg Castle Private University, Carinthia University of Applied Sciences)
- Bachelor of Arts in Business Psychology & Management (Kufstein University of Applied Sciences)
- Bachelor of Science in Human Resource Management (Vienna University of Applied Sciences, WKW)
- BA in Marketing & Sales (Vienna University of Applied Sciences, WKW)
- Bachelor of Business Administration (University of Applied Sciences Wiener Neustadt)
- Bachelor's Degree in Product Marketing & Product Management (University of Applied Sciences Wiener Neustadt)
- Bachelor of Business Administration (MCI Management Center Innsbruck)
- BA in Business Administration (online, MCI Management Center Innsbruck)
- Bachelor of Arts in Economics and Social Sciences (Vienna University of Economics and Business)
For questions regarding admission, please contact the FERNFH Admissions Office: +43 2622 32600-600, studieninfo@fernfh.ac.at
Please note that there are only a limited number of spots available in the master’s program. Meeting the academic admission requirements does not, therefore, guarantee a spot in the program. In accordance with § 11 of the Higher Education Act (FHG), an admissions process must be conducted whenever the number of applicants exceeds the number of available spots.
The admissions process varies significantly from program to program. In all cases, the first step is to submit a personal online application.
Details on the individual admission procedures for the courses and programs…
For organizational reasons, the academic prerequisites in core courses in economics and psychology (15 / 15 / 4 ECTS) can only be reviewed after you have submitted your application (preferably via our online application system or by email) and after all required documents have been submitted.
The workload is equivalent to that of a full-time degree program (approximately 750 hours per semester). This requires a significant weekly time commitment from students, especially when combined with a job.
Students and alumni confirm that the timeframes and deadlines for assignments and assessments are communicated and described in detail very early in the semester, making it entirely possible to work through the course material in a timely manner and allowing students to successfully pursue their studies while working, despite the heavy workload.
Unless otherwise specified, attendance is mandatory for all events (introductory lectures, exams, workshops) during in-person sessions. This also applies, mutatis mutandis, to online events held during an in-person session.