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bachelor's degree

Business Administration
, and Business Psychology

Psychology and Business Combined—for Your Career in Business! With the Bachelor’s program in Business Administration & Business Psychology, you’ll become an expert in economic relationships and human behavior. Whether in human resources, change management, or marketing, you’ll learn to reshape markets, corporate cultures, and business models. Because true innovation begins with understanding people.

Application deadline:
May 12, 2026

Shaping the Economy of Tomorrow

The business world is changing: digitalization, demographic shifts, new ways of working—many companies are under pressure to reinvent themselves. Yet in many companies, there is a lack of the very connection needed to do so—the link between economic logic and psychological understanding. When people work together toward economic goals, a company’s success is determined not only by its bottom line, but also by communication, motivation, and culture.

Do you want to understand what really drives companies and how you can help them move forward?

In your bachelor’s program in Business Administration & Business Psychology , you ’ll combine business thinking with psychological expertise. You’ll learn how organizations function and how to realign them with new goals. You’ll develop effective strategies, whether in human resources, change management, or marketing. Through your studies, you’ll become a key link between business success and human behavior—strong in analysis, confident in communication, and solution-oriented. Whether in business, consulting, or the nonprofit sector, you’ll gain the knowledge and skills to not only support change but also actively shape it.

Günther Wenzel, B.Eng., B.A., M.A.
Program Director

Duration of study: 6 semesters / 3 years

Scope: 180 ECTS credits

Degree: BA (Bachelor of Arts in Business)

Cost: €363.36 per semester plus the ÖH membership fee

Number of spots: 65

Requirements: General university entrance qualification or relevant professional qualification (including additional exams)

Professional internship: 300 hours of work in a field-related position

Application period begins: Oct. 1, 2025

Application deadline: May 12, 2026

Language: German

Skills

Business Administration & Law

Market-Oriented Business Administration, Microeconomics and Macroeconomics, Cost Accounting, Financial Accounting, Finance & Investment, Corporate Management & Controlling, Labor and Social Security Law, and much more

Business Psychology

General Psychology, Industrial and Organizational Psychology, Social Psychology, Marketing and Consumer Psychology, Economic Psychology, Differential Psychology, and much more

Management

Project and Process Management, Digital Transformation, Leadership & Motivation in Organizations, Organization & Change Management, Human Resources Management, Marketing, and much more

Science & Practice

Market Research, Statistics, Research Methods, Psychological Assessment Techniques, and Your Individual Area of Focus Through Electives and a Customized Curriculum

YOU WANT TO
Business Administration & Business Psychology
STUDYING BECAUSE …

… you want to understand what drives people and how companies can benefit from it.

… you want to combine the world of numbers with the world of psychology so you can make better decisions.

… you question leadership models and want to make organizations ready for the future.

… you want to connect behavior, structures, and strategies to make better decisions.

Typical groups of people who study here

Business Administrators

who want to incorporate psychological aspects into their business strategies.

Psychologists or individuals in psychosocial professions

who want to expand their knowledge with business concepts and gain an inside perspective on the corporate world.

Executives and Team Leaders*

who want to expand their knowledge of human resources management and organizational development.

Marketing and HR experts

who want to broaden their understanding of the interrelationships between human behavior and psychology.

Career changers

from various fields who understand the intersection between business and psychology and want to develop innovative solutions for companies.

High school graduates and new graduates entering the workforce

who not only understand business, but also want to make a difference in people's lives and in the markets.

Distance learning is easy to balance with work and family life, since the study load, in-person sessions, and course content can be planned well in advance and are clearly structured.

Katharina Lichtenegger

Student & Office Worker on Parental Leave

A degree program that offered the utmost flexibility, perfectly matched my interests, and was compatible with my full-time job was ideal for me.

Bernhard Sigl

Graduate & Sales Manager

The program strengthens key skills for the future, such as self-management, reflection, communication, and critical thinking.

Isabella Ošaben

Student, Public Speaking Coach, and Trainer

Your Career After College

Human Resource Management

Develop strategic human resources management concepts and shape the workplace of tomorrow.

Marketing Management

Strengthen companies' market positions with innovative marketing strategies.

Human Resources & Organizational Development

Optimize organizational structures and lead teams to success while helping employees enjoy their work more and feel better.

Management Consulting

Support companies through change processes and strategic decision-making.

Change and Diversity Management

Drive change within companies and foster an inclusive corporate culture.

Customer Relationship Management

Build long-term, meaningful relationships and manage customer satisfaction.

Specializations – Your Personal Career Path

Human Resource Management

In this specialization, you’ll deepen your knowledge of modern human resources management and development. You’ll learn how to systematically plan, recruit, and develop personnel, and you’ll explore strategies for employee development. In addition, you’ll analyze compensation models and performance incentives to retain employees over the long term and effectively manage their motivation.

Change Management

This specialization will equip you to professionally facilitate change processes in organizations. You will learn how to analyze, design, and facilitate change processes, and develop a deep understanding of the dynamics of organizational change. In addition, you will reflect on the role of diversity in companies and organizations and explore the psychological demands of new work environments in the context of transformation.

Marketing Management

In this specialization, you will focus on the strategic planning and operational implementation of marketing initiatives. You will learn how to analyze markets, nurture customer relationships, and design communication strategies based on psychological principles. In the process, you will develop an understanding of targeted marketing communication and sustainable customer management.

Curriculum

Core Curriculum (160 ECTS)

Here, you'll lay the foundation with courses in business administration and business psychology. You'll gain knowledge in areas such as industrial and organizational psychology, market and consumer psychology, and personality and social psychology.​

Elective Course Curriculum (9 ECTS)

Set your own priorities—choose from specializations such as Human Resource Management, Change Management, or Marketing Management to tailor your profile to your specific goals.

Individual Curriculum (11 ECTS)

You can count courses from other degree programs or micro-credentials toward your degree. Volunteer work or a role as a student representative also count. You decide what enriches your academic experience!

Select a semester

General Psychology

Applied Methodology & Statistics

Business Communications

Introduction to Business Administration & Business Psychology

Key Skills

Accounting Systems

In Focus

Studying Business Psychology: Trends, Insights, and Career Paths
Psychology Meets Business: How Do People Influence Markets and Companies? Both the FERNFH Bachelor’s and Master’s programs in Business Administration & Business Psychology provide exactly this knowledge—in a practical and scientifically sound manner. Master’s program director Dr. Julia Schöllbauer, BSc, MSc, and Bachelor’s program director Ing. Günther Wenzel, BA, MA, offer fascinating insights into the curriculum, specializations, and career prospects. What drives people in organizations? How…
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Study at FERNFH
Flexible, smart, and affordable.

Ferdinand Porsche FERNFH is Austria's leading university for distance learning. Your FERNFH program combines digital and self-directed distance learning phases with a few on-campus days that are easy to plan around.

Study flexibly and affordably at
. 

Study largely whenever and wherever you want. Thanks to federal funding, our affordable study programs are designed to fit your life as well as possible—not the other way around.

Self-determined
but never alone.

Predictable in-person sessions and self-directed distance learning phases allow you to tailor your learning experience to your individual needs. Through the Online Campus, you’ll stay connected with your fellow students and instructors at all times.

An education that fits your career path. 

That's why our degree programs offer you personalized areas of focus or electives. Or you can expand your studies with micro-credentials outside your major.

Here's How a Semester Unfolds

The distance learning program is structured so that studentscomplete the majority of the coursework onthe online campus , independent of time and location. Digital learning materials, exercises, and opportunities for interaction are available there, allowing students to tailor their learning process to their individual needs and schedules.

During thedistance learning phase, studentssettheir own pace, access the learning platform at any time, and use digital communication channels to ask questions or collaborate on group projects. 

In addition, there are three in-person sessions per semester. These provide opportunities for in-depth study, discussion, exams, and the practical application of course material. This allows for an ideal combination of direct interaction with instructors and fellow students and the benefits of digital flexibility.

Start of the semester

2 days of in-person instruction

Online or in person*

Distance Learning Phase

Studying Anytime, Anywhere

on the Online Campus

Midway through the semester

2 days of in-person instruction

Online or in person*

Distance Learning Phase

Studying Anytime, Anywhere

on the Online Campus

End of the semester

2 days of in-person instruction

Online or in person*

Your Studies. Your Path.

Learn more about the FERNFH study model, explore your admission options, and find out how we can support you along the way.

  • Understanding Our Academic Model

    What sets our FERN program apart from conventional part-time degree programs and other distance learning options? Would you like to learn more about our FERNFH study model?

    Learn more

  • Use the FERNFH Infocenter

    Here you'll find all the important information you need to pursue your dream degree, all in one place. From counseling and a self-assessment for distance learning to the application process.

    Continue to the Info Center

  • Studying Without a High School Diploma

    Where there's a will, there's a way. At least at FERNFH. Learn more about how you can earn a college degree without a high school diploma.

    Learn more

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Do you have any more questions?

Have you checked out the program page and brochure to learn more about the program you’re interested in? And did you still have a few questions that came up or remained unanswered? Our FAQs can help you here. If you can’t find the answer to your question here, please feel free to contact our Student Advising Office directly. 

What are the requirements for a bachelor's degree program?

To be admitted to a bachelor's degree program at FERNFH, you must meet one of the following requirements:

  • General University Entrance Qualification / Vocational Maturity Exam / University Entrance Exam
  • Relevant professional experience plus an additional exam (completed vocational training in an apprenticeship program or a three-year vocational high school program; for some of our bachelor’s degree programs, a three-year diploma program is also accepted) – a free online preparation course is available for the additional exams, and the exams themselves are free of charge.

You can find detailed information about the requirementshere.

After completing a bachelor’s or master’s degree in Business Administration and Business Psychology, am I allowed to use the professional title “Business Psychologist”?

No. According to Section 1 of the PG (Federal Law Gazette 360/1990), only those who have completed one of the degree programs listed therein are entitled to use the professional title “Psychologist.” Successful completion of the “Business Administration & Business Psychology” degree program does not entitle the holder to use the professional title “Psychologist” or “Business Psychologist.”

How much time per week should I expect to spend on my studies?

The workload is equivalent to that of a full-time degree program (approximately 750 hours per semester). This requires a significant weekly time commitment from students, especially when combined with a job. 

Students and alumni confirm that the timeframes and deadlines for assignments and assessments are communicated and described in detail very early in the semester, making it entirely possible to work through the course material in a timely manner and allowing students to successfully pursue their studies while working, despite the heavy workload.

In a distance learning program, do all lectures take place online?

No, for us, “distance learning” means much more than just online lectures. We meet three times per semester for our in-person sessions in Wiener Neustadt (and, in some cases, for online in-person days).

During the semester, there may also be online meetings, but these are more like Q&A sessions than lectures. For the rest of the program—that is, during the so-called distance learning phases—you’ll study the material independently and on your own schedule. There will be reading assignments and tasks of varying lengths that will allow you (and your instructors) to determine whether you’ve understood everything.

Can I study at FERNFH without a Matura (general university entrance qualification)?

Yes, if you can provide proof of relevant professional qualifications and pass additional exams.

Here you'll find more details about studying without a Matura.

All FAQs

Beyond College

Expand your knowledge for free with micro-credentials!

As a student at FERNFH, you can earn micro-credentials (MCs) from various academic disciplines at no cost and expand your knowledge in a way that suits your individual needs. Whether it’s business administration, IT management, digital business, psychology, or healthcare—take advantage of this opportunity to acquire additional skills in various fields—with complete flexibility and at no extra cost.

Find the micro-credential that interests you here.