![[Translate to English:] Headerbild: Lehrgang Marketing Essentials (c) iStock-mihailomilovanovic](/fileadmin/_processed_/2/d/csm_Headerbild-MARK__c__iStock_5cc2ff085d.png "[Translate to English:] Headerbild: Lehrgang Marketing Essentials (c) iStock-mihailomilovanovic")
Course Marketing Essentials
Academic certificate
30 ECTS
Next start date: 12.02.2024
6 attendance days and self-determined online study phases
Minimum number of participants: 12
Develop your marketing fundamentals and acquire marketing tools, concepts and frameworks to create immediate impact. Modern marketing and business strategies require impeccable agility to plan and create business value in today's disruptive environment.
This is where the Marketing Essentials short course comes in, giving you a comprehensive understanding of the dynamic world of marketing - from theoretical knowledge to practical application in the workshop playground. The challenge is not only to grasp the theory, but also to actively hone your strategic and operational marketing skills in workshops. Under the guidance of experienced experts, you will be guided step-by-step through real-life scenarios. The aim of the course is to enable you to manage a product from its conception through to its market launch and management in the marketplace. After completing the course, you will be ideally equipped as a graduate, because customers no longer expect simple products, they expect customised solutions!
Admission requirements
- general university entrance qualification OR
- relevant professional activity plus qualification examination in English at BC100 level
Information session
Who is this course for?
This short course is aimed at young professionals from marketing and sales who are at the beginning of their career, including those from related areas such as customer service, sales, production, finance or product development, as well as career changers who want to qualify for jobs in marketing and ALL those who want to refresh their marketing skills.
Your competences
As a participant, you will gain extensive, in-depth marketing knowledge. Equipped with this knowledge, you will be able to make well-founded marketing decisions in practice, taking dynamic market changes into account.
After the course, you will also be familiar with the most important marketing strategies and their implementation tools. You will learn to understand and analyse the market, identify customer needs and keep an eye on the economic and ecological framework conditions.
The programme therefore focuses on understanding, developing and evaluating a product's market, brand and communication strategies throughout the entire product life cycle. Topics include developing a strong marketing plan, creating relevant customer value, the customer journey, launching new products, finding profitable growth opportunities and responding to competitive change.
| Business Administration | Introduction to Business Administration | ||||||||
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Course Number:
BWL1
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
1
|
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| Accounting | |||||||||
|
Course Number:
BWL2
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
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| Financial Management | |||||||||
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Course Number:
BWL3
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
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| Management Accounting and Control 1 | |||||||||
|
Course Number:
BWL4
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
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| Law | Labour and Social Law | ||||||||
|
Course Number:
RE2
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
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| Principles of Law | |||||||||
|
Course Number:
RE1
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
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| Data Privacy Law | |||||||||
|
Course Number:
RE3
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
2
ECTS Credits:
1
|
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| NPO Marketing | Principles of NPO Marketing | ||||||||
|
Course Number:
NM1
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
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| Cooperations and Sponsoring | |||||||||
|
Course Number:
NM2
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
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| NPO-Leadership | Multidisciplinary Negotiations | ||||||||
|
Course Number:
LS1
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
1
|
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| Self-directed and agile teammanagement | |||||||||
|
Course Number:
LS2
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
1
|
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| Managing Diversity | |||||||||
|
Course Number:
LS3
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
2
ECTS Credits:
1
|
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| Total | 9 | 11 | 20 | ||||||
Dates & registration deadlines
The 6 attendance days take place at the FERNFH Campus in Wiener Neustadt. The minimum number of participants for this course is 12.
The attendance days for the start date on 11.03.2024 (18:00 - 20:00, online) are as follows (subject to change:
| Start date | Presence days | Registration deadline |
11.03.2024 | 18.00 - 20.00 p.m. | Online | 22. & 23.03.2024 | 9:00 – 18:00 | 04.03.2024 |
| 09. & 10.04.2024 | 9:00 – 18:00 | ||
| 17. & 18.04.2024 | 9:00 – 18:00 |
You still have questions - we will be happy to advise you personally!
If you have any questions, you can contact the course team at any time:
Course team
Astin Malschinger
Marlies Moravitz
Advantages
part-time
individual
flexible