
Master's degree Business Administration and Psychology
MA (Master of Arts in Business)
120 ECTS
Autumn semester (September)
Human Resource Management
Marketing Management
One semester consists of 3 on-campus sessions (2 days each, Friday and Saturday) and two self-defined distance learning phases.
No work placement
The MA in Business Administration and Psychology enables students to deepen their already acquired knowledge and skills and gain further qualifications at an academic level. The programme offers a balanced mix of psychological and business aspects. The topics involve the interfaces between people, organisations and markets. The two specialisations of the degree programme, marketing and HR management, are also based here.
Admission requirements
- Completed Bachelor’s degree or completion of an equivalent degree programme
- Professional level in business and psychological core subjects
Information session
Video
More information about the degree programme can be found in the short videos on the FernFH YouTube channel.
Career opportunities
After distance learning programme, this master degree programme offers graduates a broad spectrum of opportunities as experts and managers in the following areas:
- HR management
- Human resources and organisational development
- Personnel and management consulting
- Marketing management
- Key account management
- CRM
- Market research
- Diversity management
- Change management

Focus areas
Business Administration and Psychology | Business Administration | ||||||||
Course Number:
NA1
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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Business Psychology | |||||||||
Course Number:
NA2
Course Type:
Compulsory subject
Course Level:
Introduction
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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Business Administration and Economics | Business Analysis & Planning | ||||||||
Course Number:
BW1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
Corporate Finance | |||||||||
Course Number:
BW2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
Applied Economy | |||||||||
Course Number:
BW3
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
Selected Aspects of Business Administration | Organisation and Management in Transition | ||||||||
Course Number:
BWA1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
Human Resource Strategy | |||||||||
Course Number:
BWA2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
Strategic Marketing | |||||||||
Course Number:
BWA3
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
Corporate Law | Corporate Law | ||||||||
Course Number:
WRE1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
Legal Issues for Executives | |||||||||
Course Number:
WRE2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
Business Psychology | Theories of Business Psychology | ||||||||
Course Number:
WP1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
Applied Research Methods of Consumer and Organisational Psychology | |||||||||
Course Number:
WP2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
Practical Perspectives of Business Psychology | Media Psychology | ||||||||
Course Number:
WPP1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
Special Topics in Business Psychology | |||||||||
Course Number:
WPP2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
Business Psychology and Behavioral Economics | |||||||||
Course Number:
WPP3
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
Management Competence | Consulting | ||||||||
Course Number:
MK1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
4
|
|||||||||
Leadership | |||||||||
Course Number:
MK2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
4
|
|||||||||
Training | |||||||||
Course Number:
MK3
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
4
|
|||||||||
Professional Skills and Expertise | |||||||||
Course Number:
MK4
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
Specialisation HRM: International Human Resource Management and Current Trends | HR and social change | ||||||||
Course Number:
HIT1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
5
|
|||||||||
Current Trends in Human Resource Management | |||||||||
Course Number:
HIT2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
5
|
|||||||||
Specialisation HRM: Selected Aspects of Human Resource Management | Human Resource Development | ||||||||
Course Number:
HRA1
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
HR services and Talentmanagement | |||||||||
Course Number:
HRA2
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
5
|
|||||||||
Advanced Legal Issues in Human Resource Management | |||||||||
Course Number:
HRA3
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
2
|
|||||||||
Specialisation MAM: International Marketing and Current Trends | International Aspects in Marketing | ||||||||
Course Number:
MIT1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
5
|
|||||||||
Current Trends in Marketing Management | |||||||||
Course Number:
MIT2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
5
|
|||||||||
Specialisation MAM: Selected Aspects of Marketing Management | Services Marketing | ||||||||
Course Number:
MAA1
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
Online and Offline Sales Strategies | |||||||||
Course Number:
MAA2
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
5
|
|||||||||
Advanced Legal Issues in Marketing | |||||||||
Course Number:
MAA3
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
2
|
|||||||||
Compulsory optional Courses: Selected Aspects of Management | Organisational Development | ||||||||
Course Number:
WAM1
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
Nonprofit Management | |||||||||
Course Number:
WAM2
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
International Business and Management | |||||||||
Course Number:
WAM3
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
Compulsory optional courses: Selected Aspects of Digital Transformation | Collaborative Business | ||||||||
Course Number:
IM448
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
Outsourcing, Offshoring & Alliances | |||||||||
Course Number:
IM449
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
Digital Transformation | |||||||||
Course Number:
IM537
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
E-Commerce Systems | |||||||||
Course Number:
IT530
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
Virtual working and learning | |||||||||
Course Number:
MN439
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
Science and Methodology | Philosophy of Sciences and Research Methods | ||||||||
Course Number:
WM1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
Scientific Readings | |||||||||
Course Number:
WM2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
3
ECTS Credits:
2
|
|||||||||
Multivariate Models and Analysis | |||||||||
Course Number:
MT422
Course Type:
Elective subject
Course Level:
Advanced
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
Capstone Units | Master’s Thesis | ||||||||
Course Number:
CU1
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
4
ECTS Credits:
20
|
|||||||||
Master’s Seminar | |||||||||
Course Number:
CU2
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
4
ECTS Credits:
4
|
|||||||||
Master’s Colloquium | |||||||||
Course Number:
CU3
Course Type:
Compulsory subject
Course Level:
Advanced
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
Total | 30 | 30 | 30 | 30 | 120 |
Programme overview

Advantages
part-time
individual
flexible