Bild: Ferdinand Porsche FernFH

Astin Malschinger

Astin Malschinger teaches marketing, innovation and entrepreneurial thinking at Ferdinand Porsche FERNFH. 
She has used creative problem solving as the foundation of her work for the past 25 years. She has applied it in every role she has held in her varied career and used it as the basis for her approach. In her career, she has led or supported diverse teams around the world to drive innovation in their projects.

Astin Malschinger applies the principles of creative problem solving through Empathic Design and Design Thinking to disrupt habitual thinking and help individuals, teams and organizations achieve breakthroughs.

Career path

For more than 20 years, she has led hundreds of innovative workshops and developed and established numerous programs. She has extensive experience in strategic planning, leadership development, team development, analytical and planning work, and product development. She has extensive experience in strategic planning, leadership development, team development, analysis and planning, and product development.

Education

Astin Malschinger holds a degree in Communication Science from the University of Vienna, studied Marketing at the University of Santa Barbara, Innovation at MIT and received certifications as a trainer and facilitator for LEGO® SERIOUS PLAY® methods, Creative Thinking System as well as licensing for two models of personality analysis.

Astin Malschinger

Astin Malschinger

Executive education
Programme director