Picture: BA in Business Administration and Psychology

Bachelor's degree Business Administration and Psychology

BA (Bachelor of Arts in Business)

180 ECTS

Autumn semester (September)

Length of programme: 6 semesters / 3 years
Tuition fees: EUR 363.36 per semester plus student union fee
Human resource management
Marketing research/management
Semester overview:
One semester consists of 3 on-campus sessions (2 days each, Friday and Saturday) and two self-defined distance learning phases.
Language of instruction: German
Work placement:
300 working hours in a professionally relevant activity
Programme director:

Christa Walenta

Application deadline

The BA "Business Administration and Psychology" comprises the imparting of knowledge and skills in business administration and psychology as well as their legal and economic aspects. It includes a wide range of key interdisciplinary qualifications, such as project management, conflict management and presentation techniques as well as business English.

Graduates are able to identify and analyze economic and psychological problems at the interface between people, the market and the organization, and develop solutions in practice and then implement them in cooperation with stakeholders from other specialist areas. They can apply the acquired theoretical knowledge and practical skills in their professional practice to new situations and reflect critically on the effects of their actions and decisions.

Admission requirements

  • General university entrance qualification, OR
  • relevant professional qualification (incl. additional examinations)
Find out more

Information session

Dates will be announced shortly…


More information about the degree programme can be found in the short videos on the FernFH YouTube channel.

Career opportunities

The programme offers graduates a broad spectrum of opportunities in all business and psychological fields of the modern enterprise, particularly in positions in the following areas:

  • HR management
  • Human resources and organisational development
  • Personnel and management consulting
  • Marketing management
  • Key account management
  • CRM
  • Market research
  • Diversity management
  • Change management
Bild: David Fabian
I can directly apply the study contents in my daily work.

Focus areas

Business administration and law
Business psychology
Management skills
Methodical skills

Programme overview





Application deadline