Bachelor's degree Business Administration and Psychology
BA (Bachelor of Arts in Business)
180 ECTS
Autumn semester (September)
Human resource management
Marketing research/management
One semester consists of 3 on-campus sessions (2 days each, Friday and Saturday) and two self-defined distance learning phases.
300 working hours in a professionally relevant activity
Optimizing complex business processes, developing solutions for stakeholders and target groups, effectively managing and motivating employees, designing products, services, work and organizations for the future requires comprehensive knowledge and skills.
The bachelor's degree program in Business Administration & Psychology starts exactly here and combines business know-how from current business life with psychological expertise, such as work and organizational psychology, market and consumer psychology, personality psychology and social psychology.
In the course of your studies, you will specialize either in human resources management and personnel development or in marketing management, with a focus on strategic management and digital transformation. The mix of project and process management, change and quality management, digitalization and communication will provide you with important key competencies to successfully meet future challenges in various expert and leadership positions.
Admission requirements
- General university entrance qualification, OR
- relevant professional qualification (incl. additional examinations)
Information session
Your career future
With your Bachelor's degree in Business Administration & Business Psychology, you will qualify for a wide range of business specialist and management positions, including human resources management and development, marketing, sales, or consulting.
For example, career opportunities may be available to you in the following areas:
- HR Management
- Personnel & organizational development
- Personnel & management consulting
- Marketing Management
- Key Account Management
- CRM Management
- Market Research
- Diversity Management
- Change Management
Your Curriculum
In addition to your core curriculum (compulsory subjects), you can choose between two specializations during your bachelor's program. Depending on your professional or personal interests, you can choose to specialize in Human Resource Management, for example with courses such as Human Resource Planning, Strategic Human Resource Development and Change Management, or in Marketing Research Management, with courses such as Strategic Marketing, Product and Market Management and CRM. Key qualifications such as project management, digital transformation and conflict management round off your portfolio.
| Introduction to Business Administration and Business Psychology | Introduction to Business Administration | ||||||||
|
Course Number:
EBW1
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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| Introduction to Business Psychology | |||||||||
|
Course Number:
EBW2
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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| Accountancy | Accounting | ||||||||
|
Course Number:
RW1
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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| Cost Accounting | |||||||||
|
Course Number:
RW2
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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| General Psychology | General Psychology I | ||||||||
|
Course Number:
AP
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
6
|
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| Research Methods and Applied Sciences | Research Methods and Applied Statistics I | ||||||||
|
Course Number:
AMS1
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
6
|
|||||||||
| Research Methods and Applied Statistics II | |||||||||
|
Course Number:
AMS2
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
| Methods of Qualitative Research | |||||||||
|
Course Number:
AMS3
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
4
|
|||||||||
| Finance and Investment | Finance and Investment | ||||||||
|
Course Number:
FI
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
| Management and Work and Organisational Psychology | Organisation and Change Management | ||||||||
|
Course Number:
MAO1
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
| Leadership and Motivation | |||||||||
|
Course Number:
MAO2
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
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| Human Resources Management | |||||||||
|
Course Number:
MAO3
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Work Psychology | |||||||||
|
Course Number:
MAO4
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Case studies in Change Management | |||||||||
|
Course Number:
MAO5
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Social Psychology | Social Psychology | ||||||||
|
Course Number:
SP
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
| Economics | Micro- and Macroeconomics | ||||||||
|
Course Number:
VW
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
6
|
|||||||||
| Marketing and Economic Psychology | Marketing | ||||||||
|
Course Number:
MMÖ1
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Market Research | |||||||||
|
Course Number:
MMÖ2
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Consumer Psychology | |||||||||
|
Course Number:
MMÖ3
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Economic Psychology | |||||||||
|
Course Number:
MMÖ4
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Case studies in Marketing | |||||||||
|
Course Number:
MMÖ5
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Differential Psychology | Personality and Differential Psychology | ||||||||
|
Course Number:
DP
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
6
|
|||||||||
| Psychological Testing and Assessment | Psychological Assessment | ||||||||
|
Course Number:
PV1
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Questionnaire Design | |||||||||
|
Course Number:
PV2
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Strategy and Controlling | Strategy and Controlling | ||||||||
|
Course Number:
UC
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
6
|
|||||||||
| Law | Private Law | ||||||||
|
Course Number:
RE1
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Labour and Social Law | |||||||||
|
Course Number:
RE2
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Case Studies in Law | |||||||||
|
Course Number:
RE3
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
2
|
|||||||||
| Option: Human Resource Management | HR Planning, Personnel Search and Selection | ||||||||
|
Course Number:
HRM1
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
4
|
|||||||||
| Strategic Human Resource Development | |||||||||
|
Course Number:
HRM2
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
4
|
|||||||||
| Change Management and Process Consulting | |||||||||
|
Course Number:
HRM3
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
4
|
|||||||||
| Gender and Diversity Management | |||||||||
|
Course Number:
HRM4
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
4
|
|||||||||
| Performance and Compensation Management | |||||||||
|
Course Number:
HRM5
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
4
|
|||||||||
| Option: Marketing Research Management | Strategic and Operative Marketing | ||||||||
|
Course Number:
MRM1
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
4
|
|||||||||
| Product and Brand Management | |||||||||
|
Course Number:
MRM2
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
4
|
|||||||||
| Advertising Psychology and Communication | |||||||||
|
Course Number:
MRM3
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
4
|
|||||||||
| Sales Management on- and offline | |||||||||
|
Course Number:
MRM4
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
4
|
|||||||||
| Customer Relationship Management | |||||||||
|
Course Number:
MRM5
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
4
|
|||||||||
| Management and Key Competences | Self-regulated and Digital Learning | ||||||||
|
Course Number:
SQ1
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
| Academic Reading and Writing | |||||||||
|
Course Number:
SQ2
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
| Communication and Negotiation Skills | |||||||||
|
Course Number:
SQ3
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
| Presentation Skills | |||||||||
|
Course Number:
SQ4
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
| Project Management | |||||||||
|
Course Number:
SQ5
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
2
|
|||||||||
| Conflict Management | |||||||||
|
Course Number:
SQ6
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
2
|
|||||||||
| Organisation Laboratory | |||||||||
|
Course Number:
SQ7
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
2
|
|||||||||
| Consulting and Coaching | |||||||||
|
Course Number:
SQ8
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
2
|
|||||||||
| Digital Transformation | |||||||||
|
Course Number:
SQ9
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
| Business Communications | Business English I | ||||||||
|
Course Number:
BC1
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
| Business English II | |||||||||
|
Course Number:
BC2
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
2
|
|||||||||
| Business English III | |||||||||
|
Course Number:
BC3
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
2
|
|||||||||
| Bachelor | Bachelor Thesis I | ||||||||
|
Course Number:
BAP1
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
5
|
|||||||||
| Bachelor Thesis Seminar I | |||||||||
|
Course Number:
BAP2
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
1
|
|||||||||
| Bachelor Thesis II | |||||||||
|
Course Number:
BAP5
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
5
|
|||||||||
| Bachelor Thesis Seminar II | |||||||||
|
Course Number:
BAP6
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
1
|
|||||||||
| Bachelor Colloquium | |||||||||
|
Course Number:
BAP7
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
4
|
|||||||||
| Internship | Internship | ||||||||
|
Course Number:
BAP3
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
11
|
|||||||||
| Internship Seminar | |||||||||
|
Course Number:
BAP4
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
1
|
|||||||||
| Total | 30 | 30 | 30 | 30 | 30 | 30 | 180 | ||
Your individual know-how
Would you like to attend courses outside the boundaries of Business Administration & Business Psychology and additionally further your education in other areas?
If you are studying at the FERNFH, you have the opportunity to complete micro-credentials in the following subject areas outside of your own course of study:
- Business Administration and Economics
- Data, Information Systems and IT Management
- Digital Business
- Healthcare
- Psychologie
- Software Development
- Science General
A Micro-Credential is a qualification certificate you receive after successfully completing a learning pathway (several courses) at FERNFH. You can complete the MCs during your study time at FERNFH and thus individually compile and continuously expand your portfolio of skills and know-how, depending on your personal or professional interests.
More about the Micro-Credentials…
Programme overview
Advantages
part-time
individual
flexible