Eva Hofmann
Eva Hofmann has been Head of the Institute of Business and Psychology at the Ferdinand Porsche FERNFH since April 2023.
Her research focuses on consumer psychology, environmental psychology, social psychology, financial psychology, tax psychology and in general cooperative behavior in an economic context. In addition, she has a lot of experience not only in passing on this content to students, but also in getting them excited about very different research methods.
Since 2008 Eva Hofmann has been involved in many international research projects at different international universities and has also led some of them. In terms of content, she dealt in these projects with the purchase of counterfeit brands and internet piracy (EU project COUNTER, 2008-2010), tax behavior (FWF project TaxPower, 2012-2016), mistrust in entrepreneurial networks (British Council project NILCAT-BC, 2016-2018), cooperation in the sharing economy (FWF project CollaborativeConsumption, 2017-2021), user participation in the energy system and reduction of energy consumption (Land Steiermark project ANSERS, 2020-2023) and recycling behavior in public spaces (WWTF & Land Niederoesterreich project Urban Waste, 2021-2024).
Career Path
Since 2023 | Head of the Institute of Business and Psychology |
2021 – 2023 | Researcher at the University of Continuing Education Krems in the WWTF and Land Niederösterreich funded project "The Future of Urban Waste Management: Integrated modelling in view of circular economy and environmental impacts” |
| 2021 – 2023 | University assistant with doctorate and researcher in the project ANSERS at the Unit of Social Psychology, Institute of Psychology, University of Graz |
2019 – 2021 | University assistant with doctorate at the Institute for International Marketing Management, Department of Marketing, WU Vienna University of Economics and Business |
| 2017 – 2021 | Project leader of the FWF-funded project 'Collaborative consumption: Power, trust and cooperation' at the Competence Center for Empirical Research Methods, WU Vienna University of Economics and Business |
| 2016 – 2018 | Researcher at the Centre for Trust, Peace and Social Relations, Coventry University, UK |
| 2010 – 2016 | University assistant with doctorate at the Institute for Applied Psychology: Work, Education, Economicy, Faculty of Psychology, University of Vienna |
| 2009 – 2010 | Co-development of the Master Curriculum "Business Administration and Psychology" for the Ferdinand Porsche FERNFH |
| 2008 – 2010 | Researcher in the COUNTER project, funded by the 7th Framework Program of the European Commission, at the Institute for International Marketing Management, WU Vienna University of Economics and Business |
| Jun-Jul 2007 | Co-development of the Bachelor Curriculum "Business Administration and Psychology" for Ferdinand Porsche FERNFH |
| Jul-Okt 2006 | Project manager and key researcher at the FH Burgenland GmbH, Eisenstadt |
| 2006 – 2007 | Work as a freelance economic psychologist for companies such as Psychonomics AG, Vienna, Human Factors, London, UK |
| 2001 – 2006 | University assistant and doctoral candidate at the Faculty of Psychology, University of Vienna |
Education
2018 | Venia in Psychology at the Faculty of Psychology, |
2001 – 2006 | Doctoral studies in Psychology, University of Vienna; Thesis: Ethical Investment: A multi-method approach to explain moral decision making in financial markets |
2001 – 2002 | ERASMUS exchange student in doctoral studies at the University of Exeter, UK |
| 1996 – 2001 | Diploma in Psychology, University of Vienna; Thesis: Decision making in financial markets: An experimental investigation of the representativeness heuristic and information efficiency |
| 1991 – 1994 | Unfinished diploma studies in Business Administration |
Memberships of Academic Societies
- Honorary Secretary of the International Association for Research in Economic Psychology (IAREP)
- Österreichische Gesellschaft für Psychologie (ÖGP)
- International Association of Applied Psychology (IAAP)