micro-credential
E-Commerce Strategy
Do you want to implement e-commerce not just from a technical standpoint, but also in a way that’s strategically and legally sound? In this Micro Credential, you’ll learn to develop sales solutions in a holistic way. During this course, you’ll explore market strategies, web security, and requirements. Flexibly expand your digital skills while balancing work and daily life.
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The world of retail is changing, and online commerce has grown significantly in recent years. Successful e-commerce strategies are therefore essential for helping to shape the digital future and developing a profitable business model.
This micro-credential in the field of “Digital Business” can be earned as part of an existing FERNFH degree program or as a standalone short program designed exclusively to lead to this qualification.
This micro-credential is offered as part of theInformation Technology | Master's program.
Courses
- IT Law for Web and E-Commerce Systems (3 ECTS, Summer Semester)
- Market-Oriented Business Strategy (3 ECTS, Winter Semester)
- E-Commerce Systems (3 ECTS, Winter Semester)
- Cybersecurity I: Ethical Hacking (3 ECTS, Summer Semester)
- Requirements Engineering (3 ECTS, Winter Semester)
Skill development
Upon successful completion, students will be able to …
- be able to identify and legally classify contractual and copyright issues related to web and e-commerce applications.
- the legal framework for the use of AI systems in software products.
- identify legal risks associated with AI-generated content and propose appropriate measures to minimize those risks.
- to develop an analytical, structured marketing concept.
- to develop creative solutions that drive sales.
- Prepare estimates for customer acquisition and retention.
- apply relevant tools of the marketing process.
- Understand the fundamentals of successfully building, operating, and further developing e-commerce systems.
- Developing concepts for new online store systems.
- to evaluate the technical and organizational requirements and strategic considerations of international e-commerce systems.
- to understand the importance of secure web application development.
- List and prevent the 10 most common web application attacks according to OWASP and their effects.
- Identify attack vectors and vulnerabilities and develop strategies to protect against them.
- To understand that many attempted attacks exploit people’s willingness to help, ignorance, or carelessness, and to know what social engineering means and how to protect themselves against it.
- Integrating security components into a security strategy.
- Recognizing social engineering and developing strategies to protect against it.
- to reflect on ethical issues.
- to be able to identify the gray areas between what is legal and what is ethically correct.
- map the requirements to the project lifecycle.
- to present current standards and methods in requirements engineering.
- Identify factors that influence cost estimates.
- Use a cost estimation method.
Duration of the program: 2semesters
Scope: 15 ECTS credits
Level: 7 – Graduate
Cost: €599 plus ÖH membership fee
Application deadline: July 31, 2026
Start: September 25, 2026
Application deadlines
01. Jan. 1970

The EQF is the European Qualifications Framework for Lifelong Learning (EQF), which aims to “improve the transparency, comparability, and transferability of qualifications.” Programs at the bachelor’s level are classified as Level 6, while those at the master’s level are classified as Level 7.
ISCED-P is the program level to which the micro-credential is assigned in the International Standard Classification of Education (ISCED), which is UNESCO’s reference and classification system. In somewhat greater detail than in the EQF, a distinction is made between the“program level”(ISCED-P) and the “level of education” (ISCED-A). A program may be at ISCED-P Level 7 (i.e., at the master’s level), but if it takes less time than the standard stipulates, the person who has completed it has not yet reached educational level ISCED-A 7, but is one level below, i.e., 6. This applies to micro-credentials. This means:
If you complete an MC at ISCED-P Level 7, you may not list “Master’s” as your “highest level of education completed” (unless, of course, you have already earned a “real” Master’s degree elsewhere). The same applies to MCs at the bachelor’s level (ISCED-P Level 6, but ISCED-A Level 5).
In all courses that make up the MC, the course instructor must conduct a formal assessment of whether the learning outcomes have been achieved. This assessment is graded using the “school grading system,” similar to the courses in the degree programs. Simply acknowledging attendance in a course is not sufficient to earn an MC.
Exams can be administered as “open book” or “closed book,” as well as “online” or “on-site.”
Micro-credentials are typically worth 5–15 ECTS credits, which generally corresponds to two to five courses. Once you have successfully completed all the courses that make up the learning path, you will receive your micro-credential—in the form of a printed certificate and a digital badge.
Individual courses must have been completed within a 5-year period in order to count toward a micro-credential.
Yes, you can take as many courses—and thus earn as many micro-credentials—as you’d like. (Some courses do have enrollment limits, though.) Keep in mind: Sometimes there’s a recommended order in which to take the courses. And sometimes there’s a mandatory order.
If the MC is earned as part of a degree program, the relevant admission requirements apply. MCs offered as standalone short programs are considered “attendance in individual courses”; no formal admission requirements (e.g., completion of a qualification at a specific ISCED level) need to be met for these.
Subject-specific prerequisites (“relevant qualifications or knowledge”) may be required, and proof of fulfillment may be necessary. You can always find the prerequisites listed directly on the respective MC’s website.
During the winter semester, the various application deadlines run from August through October and vary depending on the micro-credential. You can find the latest deadline for applying to your micro-credential on the page for that specific micro-credential.










