Vivien Marx,Engineer, B.A., M.A.
Vivien Marx has been working as a research assistant at the Institute for Economics and Psychology at Ferdinand Porsche FERNFH since August 2022. She focuses on teaching and research, particularly in business administration fields such as marketing, sales, and consumer behavior, as well as topics in communication studies. In addition, she has been supervising theses at the institute since 2019.
As part of her doctoral studies at the University of Vienna, she is investigating the influence of corporate communications on society's perception of diversity.
Vivien Marx is herself an alumna of the Master’s program in Business Administration and Business Psychology and, in addition to her academic work, is therefore passionately dedicated to alumni relations as a member of the alumni team.
Key Areas of Work & Research Interests
Social Justice
Diversity
Business Psychology
Consumer Psychology
Sustainability
Sustainable Consumption
Marketing
Sales
Sales Psychology
Corporate Communications
Career Path
Research Assistant at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH
Marketing & Communications, SCHUHFRIED GmbH, Mödling
Content Marketing Project Manager, Mediaplanet, Vienna
Wholesale Marketing/Product Management, A1 Telekom Austria, Vienna
Product & Brand Management, Office Syncro GmbH / BComplete, Korneuburg / Vienna
Education
Doctoral program in Social and Economic Sciences and Communication Studies, University of Vienna
Master's degree in Business Administration and Business Psychology, Ferdinand Porsche FERNFH;
Specialization: Marketing Management; Title of Master's thesis: Social Representations of Nonprofit Organizations
Bachelor's Program in Marketing & Sales Management, Vienna University of Applied Sciences (FH Wien der WKW), Specialization: Marketing & Sales Controlling; Bachelor's Thesis Topics: The Influence of Positive
Emotion on Customer Loyalty; Identity-Based Brand Management Using the Example of Office Furniture Sales
Memberships in scientific societies
ECREA (European Communication Research and Education Association)