Pia Riedl, B.A., M.A.

Pia Riedl has been working as a project assistant on the CoClimA: Communities Climate Alliance project at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH since October 2024. In her role, she handles a wide range of project management tasks and is responsible for conducting and analyzing data collection. She is also responsible for the scientific and target-audience-specific preparation and external communication of project results. Her research interests lie in the area of (sustainable) consumer behavior and sustainable development. In addition to her research activities in the CoClimA project, she teaches in the field of marketing and consumer behavior.

Key Areas of Work & Research Interests

Participatory Research

Consumer Psychology

Sustainable Consumption

Marketing

Climate Communication

Career Path

Since 2025

Since 2025 External Lecturer at the Institute for Sustainability and Circular Economy at IMC Krems

Since 2025

Since 2025 Faculty member at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH

Since 2024

Since 2024 Research Associate at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH

Education

2022 - 2024

Master's Program in "Strategic Marketing and Campaign Management" at the University of Applied Sciences in Wiener Neustadt

2019 - 2022

Bachelor's Degree Program in "Product Marketing and Project Management" at the University of Applied Sciences Wiener Neustadt, Wieselburg Campus