Pia Riedl, B.A., M.A.

Pia Riedl has been working as a project assistant on the CoClimA: Communities Climate Alliance project at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH since October 2024. In her role, she handles a wide range of project management tasks and is responsible for conducting and analyzing data collection. She is also responsible for the scientific and target-audience-specific preparation and external communication of project results. Her research interests lie in the area of (sustainable) consumer behavior and sustainable development. In addition to her research activities in the CoClimA project, she teaches in the field of marketing and consumer behavior.
Key Areas of Work & Research Interests
Participatory Research
Consumer Psychology
Sustainable Consumption
Marketing
Climate Communication
Career Path
Since 2025 External Lecturer at the Institute for Sustainability and Circular Economy at IMC Krems
Since 2025 Faculty member at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH
Since 2024 Research Associate at the Institute for Economics & Psychology at the Ferdinand Porsche FERNFH
Education
Master's Program in "Strategic Marketing and Campaign Management" at the University of Applied Sciences in Wiener Neustadt
Bachelor's Degree Program in "Product Marketing and Project Management" at the University of Applied Sciences Wiener Neustadt, Wieselburg Campus