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bachelor

Business Administration
and Psychology

Psychology and business combined – for your career in business! With the bachelor degree programme in Business Administration and Psychology you become an expert in economic relationships and human behaviour. Whether in human resources, change management or marketing, you learn to reshape markets, corporate cultures and business models. Because real innovation starts with understanding people.

Application deadline:
11. May 2027

Shaping the economy of tomorrow

The business world is changing: digitalisation, demographic change and new ways of working are putting many companies under pressure to reposition themselves. Yet many companies lack exactly the right connection for this – between economic logic and psychological understanding. Wherever people act together economically, business success is determined not only by the balance sheet, but also by Communication Skills, motivation and culture.

Do you want to understand what really drives companies and how you can move them forward?

In your bachelor degree programme in Business Administration and Psychology you combine economic thinking with psychological know-how. You learn how organisations work and how to align them with new goals. You develop strategies that make an impact, whether in human resource management, change management or marketing. Your studies make you a key link between economic success and human behaviour – analytically strong, confident in communication and solution-oriented. Whether in companies, consulting or the non-profit sector, you gain the knowledge and competences not just to go along with change but to actively shape it.

Ing. Günther Wenzel, BA MA
Programme Director

Length of programme: 6 terms / 3 years

Scope: 180 ECTS credits

Degree: BA

Costs: € 363.36 per term plus Austrian Students’ Union fee (ÖH)

Study places: 65

Admission requirements: General university entrance qualification or subject-relevant professional qualification (incl. additional examinations)

Work placement: 300 working hours in a subject-relevant role

Applications open: 01. Sep 2026

Application deadline: 11. May 2027

Language: German

Competences

Business Administration & Law

Market-oriented business administration, micro- and macroeconomics, cost accounting, accounting, finance and investment, strategy and controlling, labour and social law & much more

Business Psychology

General Psychology, Work Psychology, Social Psychology, Consumer Psychology, Economic Psychology, Personality and Differential Psychology & much more

Management

Project and process management, digital transformation, leadership and motivation, organisation and change management, human resource management, marketing & much more

Research & Practice

Market research, statistics, research methods, psychological assessment methods & your individual focus through electives and alternative extensions

YOU WANT TO STUDY
Business Administration and Psychology
BECAUSE …

… you want to understand what drives people and how companies can benefit from it.

… you want to combine the world of numbers with the world of psychology in order to make better decisions.

… you question leadership models and want to make organisations fit for the future.

… you want to connect behaviour, structures and strategies in order to make better decisions.

Typical groups of people who study with us

Business administrators
Psychologists or people in psychosocial professions
Managers and team leaders
Marketing and HR experts
Career changers
School leavers and young professionals

Your career after graduation

Human Resource Management
Marketing Management
Personnel & Organisational Development
Management Consulting
Change & Diversity Management
Customer Relationship Management

Specialisations – your personal career path

Human Resource Management

In this specialisation you deepen your knowledge of modern personnel management and development. You learn how staff are systematically planned for, recruited and developed, and explore strategies for supporting employees. You also analyse remuneration models and performance incentives in order to retain employees in the long term and manage motivation effectively.

Change Management

This specialisation enables you to guide change processes in organisations professionally. You learn how change processes are analysed, designed and facilitated, and develop a deep understanding of the dynamics of organisational change. In addition, you reflect on the role of diversity in companies and organisations and examine the psychological demands of new ways of working in the context of transformation.

Marketing Management

In this specialisation you focus on the strategic planning and operational implementation of marketing activities. You learn how markets are analysed, how customer relationships are maintained and how communication measures are designed on a sound psychological basis. Along the way, you develop a feel for targeted marketing communication and sustainable customer management.

Curriculum

Compulsory curriculum (160 ECTS)

Here you lay the foundations with courses in business administration and business psychology. You gain knowledge in areas such as work and organisational psychology, market and consumer psychology, and personality and social psychology.​

Elective curriculum (9 ECTS)

Set your own focus areas – choose between specialisations such as Human Resource Management, Change Management or Marketing Management to sharpen your profile in a targeted way.

Alternative extensions (11 ECTS)

Take subjects from other degree programmes or Micro-Credentials. Voluntary work or a role as a student representative can also be credited. You decide what enriches your studies!

Select term

General Psychology

Research Methods and Applied Statistics

Business Comunications

Introduction to Business Administration and Psychology

Key Skills

Accounting Systems

Studying at FERNFH
Flexible, smart & affordable.

FERNFH Distance-Learning University of Applied Sciences is Austria's leading higher education institution for distance learning. Your FERNFH degree combines digital, self-directed self-study weeks with a small number of easy-to-plan on-campus sessions.

Flexible &
affordable study. 

Study largely whenever and wherever you like. Thanks to federal funding, our affordable range of programmes is designed to fit your life as closely as possible – not the other way round.

Self-directed
but never alone.

On-campus sessions you can plan ahead and self-directed self-study weeks let you learn in your own way. Via the Online Campus, you stay connected with fellow students and lecturers at all times.

Education that fits your career path. 

That’s why our degree programmes offer you individual focus areas or electives. Or you can extend your studies with Micro-Credentials from outside your subject.

How a term works

The distance learning programme is designed so that students work through most of the content in the Online Campus whenever and wherever suits them. Digital learning materials, exercises and opportunities for exchange are available there, so the learning process can be shaped individually and flexibly.

During the self-study weeks students set their own learning pace, access the learning platform at any time and use digital communication channels to clarify questions or connect with others in group work.

In addition, there are three on-campus sessions each term. These offer the opportunity for in-depth study, discussion, exams and practical application of the course content. This ideally combines direct contact with lecturers and fellow students with the advantages of digital flexibility.

Start of the semester

2 on-campus session days

Online or on site*

Self-study weeks

Study anytime, anywhere

on the Online Campus

Mid-semester

2 on-campus session days

Online or on site*

Self-study weeks

Study anytime, anywhere

on the Online Campus

End of the semester

2 on-campus session days

Online or on site*

Your studies. Your way.

Learn more about the FERNFH study model, discover your admission options and find out how we support you along the way.

  • Understanding our study model

    What sets our distance learning programmes apart from conventional part-time degrees and other distance learning options? Want to find out more about the FERNFH study model?

    Learn more

  • Use the FERNFH Infocenter

    Here you’ll find all the key information on your path to the degree of your choice, gathered in one place – from Consulting and the self-check for your distance learning programme through to your application.

    Go to the Infocenter (German only)

  • Studying without a secondary school-leaving certificate

    Where there’s a will, there’s a way. At least at FERNFH. Find out how you can earn a university degree without a secondary school-leaving certificate.

    Learn more (German only)