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master

Business Administration
and Psychology

The master degree programme in Business Administration and Psychology trains the leaders and visionaries of tomorrow. With this interdisciplinary combination, you will become an expert in complex business processes and corporate management. Our graduates face new challenges with confidence and insight, and deliver innovative solutions.

Application deadline:
11. May 2027

Developing people and organisations sustainably and inclusively

The business world is facing major challenges – and solutions are in demand. Digitalisation, social change and new ways of working are transforming companies faster than ever. Many managers reach their limits because business knowledge and psychological understanding are often still too loosely connected. Only those who combine economic and psychological perspectives can master complex challenges holistically.

Do you want to take on this key role and manage and develop both people and organisations sustainably and inclusively?

The master degree programme in Business Administration and Psychology addresses exactly this, combining business administration and business psychology know-how with focus areas in Human Resources, Marketing, Management, Business Psychology & Sustainability, Digital Transformation, and Digital Health & Environmental Management, from each of which you can choose electives.

Dr.in Julia Schöllbauer, BSc MSc
Programme Director

Length of programme: 4 terms/120 ECTS

Scope: 120 ECTS credits

Degree: MA

Costs: € 363.36/term plus Austrian Students’ Union fee (ÖH)

Admission requirements: A subject-relevant bachelor’s degree or equivalent qualification.

Applications open: 01. Sep 2026

Application deadline: 11. May 2027

Language: German

Competences.

Business Administration & Law

Taught through the courses Business Analysis & Planning, Corporate Finance, Human Resource Strategy, Strategic Marketing, Business Law, Legal Issues for Executives and many more.

Business Psychology

Taught through the courses Theories of Business Psychology, Psychology of Decision Making, Applied Business Psychology, Organisational Psychology and many more.

Management competence

Taught through the courses Consulting, Leadership, Training & Self-Competence

Academic competence

Taught through the courses Research and Academic Writing, Philosophy of Sciences and Applied Methods of Empirical Social Research.

You want to study
Business Administration and Psychology
because...

… you want to succeed as a leader in a constantly changing business world.

… you want to learn how to manage organisations not only economically, but also psychologically and sustainably.

… you want to take your knowledge of human-centred leadership and corporate strategies to the next level.

… you believe that the economy of tomorrow needs an interdisciplinary approach.

… you want to develop future-oriented solutions for companies and actively help shape the world of work.

Target groups – is this programme right for you?

The master degree programme in Business Administration and Psychology is ideal for:

Bachelor graduates
Everyone else working in business
Managers and up-and-coming leaders
Business economists and psychologists
Consultants
Marketing managers

Your career after graduation.

With this degree, you will not only become a leader – you will become a driving force for sustainable change in the business world.

Human Resource Management
Marketing Management
Personnel & Organisational Development
Management Consulting
Change & Diversity Management
Sustainability Studies
Digital Transformation

Elective majors – your personal career path

Human Resource Management

In this elective module, you gain in-depth knowledge of modern HR strategies and tools. You explore international perspectives in human resource management, develop concepts for targeted personnel development and analyse current trends in human resources. Managing talent and designing career models are also central, so that organisations are set up for long-term success.

Marketing Management

This elective module gives you comprehensive competences in strategic and international marketing. You look at cross-border market strategies, professional brand management and new developments in marketing. In addition, you analyse online and offline sales strategies in order to reach target groups effectively and successfully design modern sales channels.

Management

The Management elective module prepares you to take on leadership tasks in a variety of organisational contexts. You learn how organisations can be developed in a targeted way and which dynamics arise within teams. The focus is also on dealing professionally with diversity in companies and implementing diversity strategies.

Business Psychology

In this elective module, you delve even deeper into psychological perspectives in business. You look at sustainable consumer behaviour, the design of digital user experiences, and psychological aspects of sustainability and new forms of work. The aim is to understand human behaviour in economic contexts even better and to put it to use in business.

Digital Transformation

This elective module shows you how companies successfully implement digital change processes. You learn to digitalise business processes, design virtual collaboration and build international partnerships. Among other things, you analyse outsourcing and offshoring concepts and develop strategies for implementing collaborative business models.

Digital Health and Environmental Management

In this elective module, you learn how to design digital and sustainable management solutions in the health and environmental sectors. You analyse legal requirements in employee protection, plan reintegration measures and explore environmental management systems. In addition, you develop digital tools for workplace health management and introduce green IT concepts in companies.

Critical Social Economics

This elective module opens up new perspectives on the interplay between society, politics and the economy. By engaging with social economics, the non-profit sector and philosophical approaches to capitalism, you learn to assess professional challenges more holistically and develop an informed stance towards our complex world (of work).

Curriculum.

Compulsory curriculum (90 ECTS)

The compulsory curriculum combines in-depth business administration knowledge with psychological expertise and also includes courses on law and academic writing.

Elective curriculum (30 ECTS)

Set your own priorities and choose individual courses as you like from the focus areas Human Resources, Marketing, Management, Business Psychology & Sustainability, Digital Transformation, and Digital Health & Environmental Management. This way, you build expertise in your preferred discipline.

Select term

Business Administration & Economics

Management Skills

Methods and Scientific Working

Business Psychology

Studying at FERNFH
Flexible, smart & affordable.

FERNFH Distance-Learning University of Applied Sciences is Austria's leading higher education institution for distance learning. Your FERNFH degree combines digital, self-directed self-study weeks with a small number of easy-to-plan on-campus sessions.

Flexible &
affordable study. 

Study largely whenever and wherever you like. Thanks to federal funding, our affordable range of programmes is designed to fit your life as closely as possible – not the other way round.

Self-directed
but never alone.

On-campus sessions you can plan ahead and self-directed self-study weeks let you learn in your own way. Via the Online Campus, you stay connected with fellow students and lecturers at all times.

Education that fits your career path. 

That’s why our degree programmes offer you individual focus areas or electives. Or you can extend your studies with Micro-Credentials from outside your subject.

How a term works.

The distance learning programme is designed so that students work through most of the content in the Online Campus whenever and wherever suits them. Digital learning materials, exercises and opportunities for exchange are available there, so the learning process can be shaped individually and flexibly.

During the self-study weeks students set their own learning pace, access the learning platform at any time and use digital communication channels to clarify questions or connect with others in group work.

In addition, there are three on-campus sessions each term. These offer the opportunity for in-depth study, discussion, exams and practical application of the course content. This ideally combines direct contact with lecturers and fellow students with the advantages of digital flexibility.

Start of the semester

2 on-campus session days

On campus

Self-study weeks

Study anytime, anywhere

on the Online Campus

Mid-semester

2 on-campus session days

On campus

Self-study weeks

Study anytime, anywhere

on the Online Campus

End of the semester

2 on-campus session days

On campus

Your studies. Your way.

Learn more about the FERNFH study model, discover your admission options and find out how we support you along the way.

  • Understanding our study model

    What sets our distance learning programmes apart from conventional part-time degrees and other distance learning options? Want to find out more about the FERNFH study model?

    Learn more

  • Use the FERNFH Infocenter

    Here you’ll find all the key information on your path to the degree of your choice, gathered in one place – from Consulting and the self-check for your distance learning programme through to your application.

    Go to the Infocenter (German only)

  • Studying without a secondary school-leaving certificate

    Where there’s a will, there’s a way. At least at FERNFH. Find out how you can earn a university degree without a secondary school-leaving certificate.

    Learn more (German only)