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master-lehrgang

Sales Management | MBA

Competence in international sales strategies.

Today, global sales matter more than ever for a company’s growth and success. In a digitalised and international economy, it is crucial for sales managers, key account managers and ambitious talents to open up new markets and master the challenges that come with them.

Sales. Markets. Leadership

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About

With the MBA “Sales Management”, you gain the expertise and methodological abilities to succeed in this dynamic environment. This practice-oriented MBA teaches you how to develop and implement sales strategies in a targeted way.

Topics

  • International Marketing
  • E-Commerce and Mobile Commerce
  • Digital Marketing
  • Current Trends in Big Data and Artificial Intelligence
  • Change Management

Target group

This MBA programme is aimed at working professionals who want to advance their careers in international sales management. If you already work as a sales manager, key account manager or in a sales team and want to expand your skills, this MBA is the ideal opportunity. It is also an excellent choice for high potentials in sales who want to focus on opening up new markets or seizing the opportunities offered by digitalisation.

Participants benefit from the practical expertise of our lecturers and from interactive project work and exercises based on real challenges from industry.

Dr.in Astin Malschinger
Programme Director

Scope: 120 ECTS credits

Degree: MBA

Admission requirements: Admission with prior studies:
Completed subject-relevant bachelor degree programme (min. 180 ECTS) OR equivalent degree (min. 180 ECTS) from a recognised higher education institution | 3 years of verifiable professional experience in the core or a related field

Admission without prior studies: general university entrance qualification (e.g. Abitur, secondary school-leaving certificate (Matura)) and 5 years of relevant professional experience required

Language: German

Competences

Through the MBA Sales Management, students acquire the following competences:

Strategic sales management

Ability to develop and implement market entry strategies and internationalisation plans.

Analytical skills

Analysis of opportunities and risks in international sales and of target/actual deviations in sales KPIs using agile lean management methods.

Marketing and sales skills

Knowledge of international marketing, e-commerce, mobile commerce and digital marketing.

Intercultural competence

Dealing with different cultures in global sales markets and leading intercultural sales teams.

Technological knowledge

Applying current developments in big data and artificial intelligence to sales strategies.

Practical problem-solving

Carrying out interactive project work and exercises based on real industry cases. Understanding which requirements must be met to be prepared for ongoing change management.

Pricing strategies

Ability to develop international pricing strategies and to align sales organisations with corporate goals.

Cooperation partner

The MBA is delivered in cooperation with the E-Learning-Group. The E-Learning-Group is an expert in online and mobile learning and an experienced provider of complete solutions for flexible digital teaching. It offers high-quality e-learning on demand for companies, educational institutions and universities.

Applications for these continuing education programmes are made via the registration page of our cooperation partner E-Learning Group.

Artificial Intelligence in Sales

Change Management in Sales

Digital Sales

International Sales and Marketing

Leading Sales and Organisation

Customer Relationship Management

Master's Thesis

Psychological Sales

Legal Regulations in Sales

Sales Management

Academic Competences